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I have done first part of my final project. My professor wants me to put more details o


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I have done first part of my final project. My professor wants me to put more details on many things. Second, our professor give us a second part of the final project related to the first one and I have attached it too. My professor explains and give a very good example and page number from the book, I already attached that too. May you do that for me please. Lastly, he wants us to write an essay about it you can see the hand out in the attachment. I want 4 pages.

The deadline is on 12/9/2016

If you have any Q let me as soon as possible. 

Running Head: Product Planning Process 1 Paper On:


Product Planning Process


Chapter 1-10






Dated: Product Planning Process 2 Product Planning Process


Linking Concepts from chapters 1-10




I am going to launch a new product in the market, I am focused on the coffee shop


industry, and I want to open my new coffee shop in different cities of U.S. However, I know


the competition is tough in the industry, but I will provide the customer, with the best


experiences of coffee shop, they ever had. Moreover, I am focused on the market research


and developed new strategies so the customers attracted towards the new brand.


1. Provide a detailed overview of the product:


a. Core Product aka Core Customer Value:


The core products of my coffee shop will be the refreshment and the time pass


drinks that I will provide to satisfy the customer.


b. Actual Product:


The actual product will be coffee.


c. Augmented Product:


The augmented level will be, as I will give different kinds of coffee, excellent and


rich taste, wonderful lighting, music etc.


d. Unique Attributes


There will be the Flavored coffee, Arabic coffee, Fruit coffee etc.


e. How would you classify your product? See Chapter 10 (Shopping Product, Convenience Product, Specialty Product,


Unsought Product)


My coffee products will be the specialty products, as they will be superior in the


quality, have the delicious flavor, there will be customer coffee as well, which will


truly stand out.


f. What value do you provide to your customers?


However, our coffee will be the best because the taste of customer choices will be


added to it, there will be efforts to satisfy the customers, and there will be customer




g. Why would they select your product over other products offered by the




The product will be different in competition because the customers can tell about


the choices, they like in coffee.


h. How would you position your product in the market? (see Chapter 8)


I will be more user friendly, as reviews are taken by the customers.


2. The segment, which is more likely to purchase is demographic. I will classify or target


my customers in the market, based on the demographics, as the every person in the city


and country like to drink coffee, but my target will the single as they are self-evident.


a. Given your product and target customer, which segmentation strategies


above will you emphasize most?


Behavioral approaches can also be there, as the people like to drink on occasions,


degree of loyalty, the people who think coffee is cool or the people willing to try new


coffee etc.


b. Why do you think this is the best segmentation strategy for your


product/service? Product Planning Process 3 In demographics, the professional, the people have the income over $40,000 as


they will drink coffee on the daily basis, however, the age group between 25-45 are


more likely to drink coffee.


3. Our target market seeks a product that is a specialty products, as they will be superior in the


quality, have the delicious flavor. The target audience gets the unique product by enjoying the


rich taste of coffee, refreshments and music, by having the unique feature example, Flavored


coffee, Arabic coffee, Fruit coffee etc. 4. Describe competitive/substitute products.


a. Competitor Name 1 Product Name


i. Product Features:


The product feature will be the coffee, handcrafted beverages, fresh food


items etc.


ii. Price:


The price will be premium or high price so the customers can value the




iii. Place


The place will be where the customers have high income and the highly


visiting area.


iv. Promotion


However, the promotion will include advertising, personal selling, sales


promotion etc.


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I have done first part of my final project. My professor wants me to put more details

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Oct 14, 2020





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