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Organizational Analysis & Design Plan: Project Description and Scoring Guide

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The final project for this course is the creation of an analysis and recommendations paper that demonstrates what you have learned about risk management in a real-world context. You will research a publicly traded company of your choosing and analyze it as a potential investment opportunity.


Prompt: In this milestone, you will submit a draft of the Risk Analysis section (III) and the Risk Management Strategies section (IV) of the final project. You will analyze the different risks that the company faces and classify the risks (e.g., stand-alone risk, corporate risk, or market risk), which were discussed in Module One and more specifically in Module Five. You will also analyze the impact of these risks in regards to the company?s internal and external environments. Lastly, you will recommend risk management strategies that minimize the risk and maximize the return for the company. For example, you might think about whether a company should reduce its use of debt or seek short-term or long-term financing options instead.

Specifically, the following critical elements must be addressed:

III. RiskAnalysis

  1. a)  What is a specific risk that you have identified as relevant to this company, its product(s), and its industry?
  2. b)  As which type of risk would you classify it? In other words, is it considered stand-alone, corporate, or market risk? Be sure to defend your reasoning.
  3. c)  What do you feel is the impact of the risk with regard to the company?s external environment (i.e., economic trends, regulatory landscape, and competition), as well as its internal environment (i.e., people, process, and infrastructure)?
  4. d)  To what extent do you feel this risk can be effectively balanced with return? Be sure to justify your reasoning.

IV. RiskManagementStrategies

  1. a)  What risk management technique do you feel would be most appropriately employed to minimize or mitigate the effect(s) of this risk? Why?
  2. b)  Similarly, what strategies might you suggest for maximizing return in the face of this identified risk? Why?
  3. c)  What recommendations would you make in terms of determining the effectiveness of these risk/return management measures over time? Be sure to justify your recommendations.


**I have also attached my Milestone 1 below, please refer to the numbers and content from my Milestone 1 before you start doing Milestone 2. Thank you.



Running Head: MILESTONE 1: APPLE INC. COMPANY PROPOSAL AND

 

BACKGROUND Milestone 1: Apple Inc. Company Proposal and Background

 

INT 620

 

Wong Yien San Dr. Joseph Oloyede

 

Southern New Hampshire University

 

August 14, 2016 MILESTONE 1: APPLE INC. COMPANY PROPOSAL AND BACKGROUND

 

Apply INC. Company History

 

Apple Inc. was founded on April 1,1976, by Steve Jobs and Steve Wozniak. Since

 

Jobs and Wozniak were both dropouts, they had a strong vision of changing the way of

 

people viewed computers. They wanted to evolve computers to the size that they are

 

small enough for people to own them conveniently in their homes or offices. To the larger

 

extend, they wanted a computer that was user friendly (Rawlinson, 2016).

 

Jobs and Wozniak started off with their first computer named Apple I. They built

 

it pieces by pieces and sold them without a monitor, keyboard, or casing. In 1978, they

 

came out with their second product named Apple II, which totally revolutionized the

 

computer industry with the introduction of the first-ever color graphics. Since then, their

 

sales jumped from $7.8 million to $117 million in 1980, and it is the year Apple Inc.

 

when public (Rawlinson, 2016).

 

In 1983, Wozniak decided to leave Apple Inc. Jobs then hired PepsiCo?s Jon

 

Sculley to be the president of the company. However, this was one of those bad moves

 

Jobs ever made. There were a lot of controversy between Jobs and Wozniak and left Jobs

 

with no choice but to leave the company. In 1985, Jobs founded his own company- NeXT

 

Software and he also bought over Pixar from George Lucas (Time, 2016).

 

Throughout the 1990s, Apple Inc. was doing well and even hit its highest profits.

 

This was, however, mostly due to the plans that Jobs had already set way before he left

 

the company; especially the deal he made with a tiny company named Adobe. Together

 

the two companies produced the phenomenon known as desktop publishing (Time, 2016). MILESTONE 1: APPLE INC. COMPANY PROPOSAL AND BACKGROUND

 

The peak of the business lasted for a few years until the company met their

 

toughest competitor named Microsoft, whose Windows operating system (OS) performed

 

a graphical interface similar to Apple's. By 1996, Apple?s market share dropped

 

significantly; and experts believed the company to be doomed. It was until 1997, Apple

 

Inc. bought over Job?s company, NeXT Software, and the board of directors decided to

 

hire Jobs became an interim CEO of the company. That was when Jobs decided to give

 

the company a new image; he forged an alliance with Microsoft to crate Mac version of

 

its popular office software (Time, 2016).

 

Nature of Apple Inc.?s Products or Services

 

Nonetheless, Jobs? decision was the turning point for the company. Jobs

 

refurbished the computers and produced the iBook, a personal laptop. He also started a

 

new product line with the branching of mp3 players, IPod and media software, iTunes.

 

This was known to be Jobs? best moves. While computers are still an essential part of

 

Apple Inc., its music related products- IPod and iTunes has become the company?s most

 

profitable segment. Throughout the years, Apple Inc. has released the cellular phoneiPhone, and the flat screen television- Apple TV (Reuters, 2016).

 

Today, Apple Inc. continues on with Jobs legacy and pioneered its way through

 

the computer industry. The company believes in breaking the boundaries in order to

 

produce creativity, interesting and valuable products for society. Not only that the

 

company sells their products to regular consumers, but also to small and medium sized

 

businesses, education, enterprises, and government sectors (Reuters, 2016). MILESTONE 1: APPLE INC. COMPANY PROPOSAL AND BACKGROUND

 

Major Geographical Exposure and Major Source of Foreign Exposure

 

Over the years, Apple Inc. has expanded its businesses globally including the

 

Americas, Europe, Greater China, Japan and Rest of Asia Pacific. Apple Inc. runs its

 

business as a net receiver of various currencies other than just the U.S. dollar since twothirds of Apple Inc.?s revenue is generated overseas. With that being said, the business

 

has been the impact of a strengthening dollar. Having the U.S. dollar continues to rise, it

 

is greatly putting pressure on the international revenue of the company (Higgins, 2015).

 

Besides, the Mac maker mainly uses foreign exchange derivatives to hedge its

 

exposure, but it has been forced to raise prices when the currency fluctuations are greater

 

than what the company expected (Higgins, 2015).

 

The strengthening of the U.S. dollar is no doubt the greatest exposure to currency

 

exposure to Apple Inc. This is acutely true when it comes to Chinese Yuan; since the U.S.

 

dollar continues to rise against the Yuan and Apple Inc.?s Greater China segment has been

 

greatly impacted to the extend that it is now 25% of total revenue on a trailing-12-month

 

basis. Overall, Apple Inc.?s hedges are only good for so long, since derivative contracts

 

eventually expire and need to be changed. Navigating foreign exchange risk is only going

 

to be riskier from now onwards (Cho, 2015). MILESTONE 1: APPLE INC. COMPANY PROPOSAL AND BACKGROUND

 

References

 

Apple Inc. (2015). Apple Inc.'s Current Report. Retrieved from

 

http://investor.apple.com/secfiling.cfm?filingid=1193125-15-23732&cik=320193

 

Cho, A. (2015). Apple's Currency Exposure Within Acceptable Limits. Retrieved from

 

http://seekingalpha.com/article/2980436-apples-currency-exposure-within

 

acceptable-limits

 

Higgins, T. (2015). Apple CFO Sees Sales Growth as Hedges Ease Currency Swings.

 

Retrieved from http://www.bloomberg.com/news/articles/2015-01-27/apple

 

projects-currency-swings-won-t-blunt-growth-cfo-says

 

Rawlinson, N. (2016). History of Apple, 1976-2016: The story of Steve Jobs and the

 

company he founded. Retrieved from

 

http://www.macworld.co.uk/feature/apple/history-of-apple-steve-jobs-what

 

happened-mac-computer-3606104/

 

Reuters. (2016). Apple Inc. Retrieved from

 

http://www.reuters.com/finance/stocks/companyProfile?symbol=AAPL.O

 

Time. (2016). The Apple Revolution: 10 Key Moments. Retrieved from

 

http://content.time.com/time/specials/packages/article/0,28804,1873486_187349

 

_1873530,00.html MILESTONE 1: APPLE INC. COMPANY PROPOSAL AND BACKGROUND

 


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