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Organizational Analysis & Design Plan: Project Description and Scoring Guide

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The final project for this course is the creation of an analysis and recommendations paper that demonstrates what you have learned about risk management in a real-world context. You will research a publicly traded company of your choosing and analyze it as a potential investment opportunity.

Prompt: In this milestone, you will submit a draft of the Risk Analysis section (III) and the Risk Management Strategies section (IV) of the final project. You will analyze the different risks that the company faces and classify the risks (e.g., stand-alone risk, corporate risk, or market risk), which were discussed in Module One and more specifically in Module Five. You will also analyze the impact of these risks in regards to the company?s internal and external environments. Lastly, you will recommend risk management strategies that minimize the risk and maximize the return for the company. For example, you might think about whether a company should reduce its use of debt or seek short-term or long-term financing options instead.

Specifically, the following critical elements must be addressed:

III. RiskAnalysis

  1. a)  What is a specific risk that you have identified as relevant to this company, its product(s), and its industry?
  2. b)  As which type of risk would you classify it? In other words, is it considered stand-alone, corporate, or market risk? Be sure to defend your reasoning.
  3. c)  What do you feel is the impact of the risk with regard to the company?s external environment (i.e., economic trends, regulatory landscape, and competition), as well as its internal environment (i.e., people, process, and infrastructure)?
  4. d)  To what extent do you feel this risk can be effectively balanced with return? Be sure to justify your reasoning.

IV. RiskManagementStrategies

  1. a)  What risk management technique do you feel would be most appropriately employed to minimize or mitigate the effect(s) of this risk? Why?
  2. b)  Similarly, what strategies might you suggest for maximizing return in the face of this identified risk? Why?
  3. c)  What recommendations would you make in terms of determining the effectiveness of these risk/return management measures over time? Be sure to justify your recommendations.

**I have also attached my Milestone 1 below, please refer to the numbers and content from my Milestone 1 before you start doing Milestone 2. Thank you.



BACKGROUND Milestone 1: Apple Inc. Company Proposal and Background


INT 620


Wong Yien San Dr. Joseph Oloyede


Southern New Hampshire University




Apply INC. Company History


Apple Inc. was founded on April 1,1976, by Steve Jobs and Steve Wozniak. Since


Jobs and Wozniak were both dropouts, they had a strong vision of changing the way of


people viewed computers. They wanted to evolve computers to the size that they are


small enough for people to own them conveniently in their homes or offices. To the larger


extend, they wanted a computer that was user friendly (Rawlinson, 2016).


Jobs and Wozniak started off with their first computer named Apple I. They built


it pieces by pieces and sold them without a monitor, keyboard, or casing. In 1978, they


came out with their second product named Apple II, which totally revolutionized the


computer industry with the introduction of the first-ever color graphics. Since then, their


sales jumped from $7.8 million to $117 million in 1980, and it is the year Apple Inc.


when public (Rawlinson, 2016).


In 1983, Wozniak decided to leave Apple Inc. Jobs then hired PepsiCo?s Jon


Sculley to be the president of the company. However, this was one of those bad moves


Jobs ever made. There were a lot of controversy between Jobs and Wozniak and left Jobs


with no choice but to leave the company. In 1985, Jobs founded his own company- NeXT


Software and he also bought over Pixar from George Lucas (Time, 2016).


Throughout the 1990s, Apple Inc. was doing well and even hit its highest profits.


This was, however, mostly due to the plans that Jobs had already set way before he left


the company; especially the deal he made with a tiny company named Adobe. Together


the two companies produced the phenomenon known as desktop publishing (Time, 2016). MILESTONE 1: APPLE INC. COMPANY PROPOSAL AND BACKGROUND


The peak of the business lasted for a few years until the company met their


toughest competitor named Microsoft, whose Windows operating system (OS) performed


a graphical interface similar to Apple's. By 1996, Apple?s market share dropped


significantly; and experts believed the company to be doomed. It was until 1997, Apple


Inc. bought over Job?s company, NeXT Software, and the board of directors decided to


hire Jobs became an interim CEO of the company. That was when Jobs decided to give


the company a new image; he forged an alliance with Microsoft to crate Mac version of


its popular office software (Time, 2016).


Nature of Apple Inc.?s Products or Services


Nonetheless, Jobs? decision was the turning point for the company. Jobs


refurbished the computers and produced the iBook, a personal laptop. He also started a


new product line with the branching of mp3 players, IPod and media software, iTunes.


This was known to be Jobs? best moves. While computers are still an essential part of


Apple Inc., its music related products- IPod and iTunes has become the company?s most


profitable segment. Throughout the years, Apple Inc. has released the cellular phoneiPhone, and the flat screen television- Apple TV (Reuters, 2016).


Today, Apple Inc. continues on with Jobs legacy and pioneered its way through


the computer industry. The company believes in breaking the boundaries in order to


produce creativity, interesting and valuable products for society. Not only that the


company sells their products to regular consumers, but also to small and medium sized


businesses, education, enterprises, and government sectors (Reuters, 2016). MILESTONE 1: APPLE INC. COMPANY PROPOSAL AND BACKGROUND


Major Geographical Exposure and Major Source of Foreign Exposure


Over the years, Apple Inc. has expanded its businesses globally including the


Americas, Europe, Greater China, Japan and Rest of Asia Pacific. Apple Inc. runs its


business as a net receiver of various currencies other than just the U.S. dollar since twothirds of Apple Inc.?s revenue is generated overseas. With that being said, the business


has been the impact of a strengthening dollar. Having the U.S. dollar continues to rise, it


is greatly putting pressure on the international revenue of the company (Higgins, 2015).


Besides, the Mac maker mainly uses foreign exchange derivatives to hedge its


exposure, but it has been forced to raise prices when the currency fluctuations are greater


than what the company expected (Higgins, 2015).


The strengthening of the U.S. dollar is no doubt the greatest exposure to currency


exposure to Apple Inc. This is acutely true when it comes to Chinese Yuan; since the U.S.


dollar continues to rise against the Yuan and Apple Inc.?s Greater China segment has been


greatly impacted to the extend that it is now 25% of total revenue on a trailing-12-month


basis. Overall, Apple Inc.?s hedges are only good for so long, since derivative contracts


eventually expire and need to be changed. Navigating foreign exchange risk is only going


to be riskier from now onwards (Cho, 2015). MILESTONE 1: APPLE INC. COMPANY PROPOSAL AND BACKGROUND




Apple Inc. (2015). Apple Inc.'s Current Report. Retrieved from


Cho, A. (2015). Apple's Currency Exposure Within Acceptable Limits. Retrieved from




Higgins, T. (2015). Apple CFO Sees Sales Growth as Hedges Ease Currency Swings.


Retrieved from




Rawlinson, N. (2016). History of Apple, 1976-2016: The story of Steve Jobs and the


company he founded. Retrieved from




Reuters. (2016). Apple Inc. Retrieved from


Time. (2016). The Apple Revolution: 10 Key Moments. Retrieved from,28804,1873486_187349




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