Now I have a strategy of instant noodles, so
Implementation: Provide a detailed description of how the strategy will be executed over time.
Running head: MARKETING STRATEGY 1 Marketing Strategy for Instant Noodle
Institutional Affiliation Marketing Strategy for Instant Noodle
The consumption of instant noodles is today widespread everywhere in the world. In fact,
the consumption of instant noodles can be compared to the consumption of other fast foods such
as chips, fried chicken, and hamburgers among others. The reason why many people prefer
instant noodles is that they can be prepared in various combinations such as with sauces, in soup,
fried, and with all kinds of meat, vegetables, and seafood. Another reason for their preference is
that they are cheap and convenient meals. The primary aim of this paper is to present the
marketing strategy for instant noodles and how standardization versus adaptation in
implementation can be utilized.
To promote and guide development and sales of instant noodles, I would make use of the
marketing function, which often combines advertisements, promotions, and public relations. I
would use one or a combination strategies namely guerilla marketing, cause marketing, and
positioning. To first strategy is guerilla marketing, which is a form of advertising strategy that MARKETING STRATEGY 2 concentrates on low-cost unconventional marketing tactics and generates considerable results
(Dibb & Simkin, 2013). I would talk to current and potential customers by surprise, make an
indelible impression, and create copious amounts of social buzz. Guerilla marketing would be an
ideal approach because it aims at striking the consumer at a more personal and memorable level.
Secondly is the cause marketing strategy. Under this approach, I would leverage business
finds in-kind contributions or other resources to increase awareness and concern about a social
matter (Stone & Jacobs, 2008). For example, I would sponsor a charity or steer activities that
raise money for a charity. The results of these would be mutual benefits in which the business
would take advantage of a developed brand loyalty and positive outlook, which are critical for
increased sales (Kotler & Armstrong, 2010). Cause marketing is an ideal way to introduce the
product to a new market.
Finally, I would use the positioning strategy that would entail creating a brand, image, or
position in the marketplace without spending heftily. With the instant noodles, I would target
people of all ages, cultures, genders, and social backgrounds with the message that the product
was made especially for them.
To avoid the challenges that come with introducing my product to a new market, I would
choose between standardization and adaptation in the implementation of the marketing mix in
pursuit of effective and efficient competition. In this context, adaptation as compared to
standardization would preferable. Adaptation is concerned with customization tailored towards
satisfaction of the needs of consumers while standardization is concerned with homogenization
and integration of markets across borders (Dibb & Simkin, 2013). In marketing instant noodles, I
would alter the marketing mix aspects of price, product, place, and promotion to suit local tastes,
meet special market needs, and customers? non-identical specializations. Using the adaptation
approach can lead to excellent local image and instills a feeling among consumers of being
noticed and valued. It is associated with advertisement effectiveness, is reactive and flexible, and MARKETING STRATEGY
leads to positive brand outlooks because of response to local needs (Kotler & Armstrong, 2010).
These benefits would contribute to increased sales and better company performance. References
Dibb, S., & Simkin, L. (2013). Marketing essentials. Boston, MA: Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Upper Saddle River, NJ: Pearson
Stone, B., & Jacobs, R. (2008). Successful direct marketing methods. New York, NY: McGraw
Hill Professional. 3
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Oct 14, 2020EXPERT
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