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Now I have a strategy of instant noodles, so

Implementation: Provide a detailed description


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Now I have a strategy of instant noodles, so

Implementation: Provide a detailed description of how the strategy will be executed over time.

200 words

Running head: MARKETING STRATEGY 1 Marketing Strategy for Instant Noodle


Student?s Name


Institutional Affiliation Marketing Strategy for Instant Noodle


The consumption of instant noodles is today widespread everywhere in the world. In fact,


the consumption of instant noodles can be compared to the consumption of other fast foods such


as chips, fried chicken, and hamburgers among others. The reason why many people prefer


instant noodles is that they can be prepared in various combinations such as with sauces, in soup,


fried, and with all kinds of meat, vegetables, and seafood. Another reason for their preference is


that they are cheap and convenient meals. The primary aim of this paper is to present the


marketing strategy for instant noodles and how standardization versus adaptation in


implementation can be utilized.


To promote and guide development and sales of instant noodles, I would make use of the


marketing function, which often combines advertisements, promotions, and public relations. I


would use one or a combination strategies namely guerilla marketing, cause marketing, and


positioning. To first strategy is guerilla marketing, which is a form of advertising strategy that MARKETING STRATEGY 2 concentrates on low-cost unconventional marketing tactics and generates considerable results


(Dibb & Simkin, 2013). I would talk to current and potential customers by surprise, make an


indelible impression, and create copious amounts of social buzz. Guerilla marketing would be an


ideal approach because it aims at striking the consumer at a more personal and memorable level.


Secondly is the cause marketing strategy. Under this approach, I would leverage business


finds in-kind contributions or other resources to increase awareness and concern about a social


matter (Stone & Jacobs, 2008). For example, I would sponsor a charity or steer activities that


raise money for a charity. The results of these would be mutual benefits in which the business


would take advantage of a developed brand loyalty and positive outlook, which are critical for


increased sales (Kotler & Armstrong, 2010). Cause marketing is an ideal way to introduce the


product to a new market.


Finally, I would use the positioning strategy that would entail creating a brand, image, or


position in the marketplace without spending heftily. With the instant noodles, I would target


people of all ages, cultures, genders, and social backgrounds with the message that the product


was made especially for them.


To avoid the challenges that come with introducing my product to a new market, I would


choose between standardization and adaptation in the implementation of the marketing mix in


pursuit of effective and efficient competition. In this context, adaptation as compared to


standardization would preferable. Adaptation is concerned with customization tailored towards


satisfaction of the needs of consumers while standardization is concerned with homogenization


and integration of markets across borders (Dibb & Simkin, 2013). In marketing instant noodles, I


would alter the marketing mix aspects of price, product, place, and promotion to suit local tastes,


meet special market needs, and customers? non-identical specializations. Using the adaptation


approach can lead to excellent local image and instills a feeling among consumers of being


noticed and valued. It is associated with advertisement effectiveness, is reactive and flexible, and MARKETING STRATEGY


leads to positive brand outlooks because of response to local needs (Kotler & Armstrong, 2010).


These benefits would contribute to increased sales and better company performance. References


Dibb, S., & Simkin, L. (2013). Marketing essentials. Boston, MA: Cengage Learning.


Kotler, P., & Armstrong, G. (2010). Principles of marketing. Upper Saddle River, NJ: Pearson




Stone, B., & Jacobs, R. (2008). Successful direct marketing methods. New York, NY: McGraw


Hill Professional. 3


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Now I have a strategy of instant noodles, so

Implementation: Provide a detailed

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Oct 14, 2020





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