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Now I have a strategy of instant noodles, so

Implementation: Provide a detailed description

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The Question

Now I have a strategy of instant noodles, so

Implementation: Provide a detailed description of how the strategy will be executed over time.

200 words

Running head: MARKETING STRATEGY 1 Marketing Strategy for Instant Noodle

 

Student?s Name

 

Institutional Affiliation Marketing Strategy for Instant Noodle

 

The consumption of instant noodles is today widespread everywhere in the world. In fact,

 

the consumption of instant noodles can be compared to the consumption of other fast foods such

 

as chips, fried chicken, and hamburgers among others. The reason why many people prefer

 

instant noodles is that they can be prepared in various combinations such as with sauces, in soup,

 

fried, and with all kinds of meat, vegetables, and seafood. Another reason for their preference is

 

that they are cheap and convenient meals. The primary aim of this paper is to present the

 

marketing strategy for instant noodles and how standardization versus adaptation in

 

implementation can be utilized.

 

To promote and guide development and sales of instant noodles, I would make use of the

 

marketing function, which often combines advertisements, promotions, and public relations. I

 

would use one or a combination strategies namely guerilla marketing, cause marketing, and

 

positioning. To first strategy is guerilla marketing, which is a form of advertising strategy that MARKETING STRATEGY 2 concentrates on low-cost unconventional marketing tactics and generates considerable results

 

(Dibb & Simkin, 2013). I would talk to current and potential customers by surprise, make an

 

indelible impression, and create copious amounts of social buzz. Guerilla marketing would be an

 

ideal approach because it aims at striking the consumer at a more personal and memorable level.

 

Secondly is the cause marketing strategy. Under this approach, I would leverage business

 

finds in-kind contributions or other resources to increase awareness and concern about a social

 

matter (Stone & Jacobs, 2008). For example, I would sponsor a charity or steer activities that

 

raise money for a charity. The results of these would be mutual benefits in which the business

 

would take advantage of a developed brand loyalty and positive outlook, which are critical for

 

increased sales (Kotler & Armstrong, 2010). Cause marketing is an ideal way to introduce the

 

product to a new market.

 

Finally, I would use the positioning strategy that would entail creating a brand, image, or

 

position in the marketplace without spending heftily. With the instant noodles, I would target

 

people of all ages, cultures, genders, and social backgrounds with the message that the product

 

was made especially for them.

 

To avoid the challenges that come with introducing my product to a new market, I would

 

choose between standardization and adaptation in the implementation of the marketing mix in

 

pursuit of effective and efficient competition. In this context, adaptation as compared to

 

standardization would preferable. Adaptation is concerned with customization tailored towards

 

satisfaction of the needs of consumers while standardization is concerned with homogenization

 

and integration of markets across borders (Dibb & Simkin, 2013). In marketing instant noodles, I

 

would alter the marketing mix aspects of price, product, place, and promotion to suit local tastes,

 

meet special market needs, and customers? non-identical specializations. Using the adaptation

 

approach can lead to excellent local image and instills a feeling among consumers of being

 

noticed and valued. It is associated with advertisement effectiveness, is reactive and flexible, and MARKETING STRATEGY

 

leads to positive brand outlooks because of response to local needs (Kotler & Armstrong, 2010).

 

These benefits would contribute to increased sales and better company performance. References

 

Dibb, S., & Simkin, L. (2013). Marketing essentials. Boston, MA: Cengage Learning.

 

Kotler, P., & Armstrong, G. (2010). Principles of marketing. Upper Saddle River, NJ: Pearson

 

Education.

 

Stone, B., & Jacobs, R. (2008). Successful direct marketing methods. New York, NY: McGraw

 

Hill Professional. 3

 

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Oct 14, 2020

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