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Term project is a 16 page marketing plan (does not include Title Page, Table of Contents or Refer


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Term project is a 16 page marketing plan (does not include Title Page, Table of Contents or Reference Page) for the product or service that was approved in your week one proposal.  Attached is the proposal.


Running Head: MARKETING PROPOSAL 1 Proposal for Marketing our New Product

 

Juliet Tango Introduction

 

This proposal seeks to request for go ahead to market our non alcoholic drink that

 

requires a thorough marketing in order to create awareness of existence of the drink as well

 

increase our overall sales. Running Head: MARKETING PROPOSAL 2 Executive summary

 

The proposal details the plan to market our non alcoholic drink that will be introduced in

 

the market very soon. The main purpose of the marketing proposal is to highlight the importance

 

of the marketing plan for our non alcoholic drink and how the marketing plan will help our

 

product gain market through creating consumer awareness. The proposal will also cover the

 

objectives of our marketing plan, marketing activities the number of individuals needed and our

 

budget. The marketing of the drink will take two weeks of serious market campaign which will

 

help the drink penetrate to the market.

 

Objectives

 

The marketing plan will help reach out to our target market for our non alcoholic drink

 

across the country. Our drink needs to be introduced to our customers all over the country so that

 

we can increase our sales. With the help of the marketing planning this will be achieved. Another

 

objective is that the marketing plan will help increase the sales for our product since it is a new

 

product.

 

Our non-alcoholic drink is a new product that needs to be introduced to our customers so

 

that they can enjoy it. The marketing plan will also enable our company increase the distribution

 

of the drink and take it closer to the consumers. At the end of the project we will be able to

 

increase our rate of distribution as well as the level of demand. Marketing Activities

 

The activities that will be carried out during the marketing campaign will be promotion of

 

our product through road shows as well giving out free sample of the drink. This will help our

 

customers have a taste of our drink and find out why the drink is worthy spending on since it is Running Head: MARKETING PROPOSAL 3 refreshing. Another activity is that during the marketing project we will offer our customers with

 

after sale service to the customers. This will assist our customers in giving us referrals by

 

spreading the word about how new non alcoholic drink. The final activity that will be focused on

 

during this period of the marketing project is advertising across cities across the country.

 

Advertising is one of the effective methods of reaching customers. During this period we use the

 

media for advertising hence increasing our sales.

 

Human resource

 

During our marketing project for our new drink we will need a number of individuals

 

who will run the project and reach out and spread the information the new customers out there in

 

the market. The human resource will help carry out the project within the scheduled time by

 

spreading ourselves to different part of the country where our target market can be found. Our

 

target customers are found in different part of the country and with the help of personnel we will

 

be able to reach them. We will have different teams that will be headed by a team leader who will

 

be reporting to the regional manager since the parts of coverage will be divided into regions.

 

Budget

 

Our project is going to take two weeks and we will be operating with a group of 40

 

individuals who will work 12 hours a day and 5 days a week. Each individual will be paid USD 7

 

per hour. The total pay for the two weeks will be USD 33,600.We will also need USD 10,000

 

advertising and branding materials that will give out to our customers. In total we will need USD

 

43,600 to be able to run the project smoothly. Running Head: MARKETING PROPOSAL References

 

Green, J. (2012). Advertising. New York: The Rosen Publishing Group.

 

O. C. Ferrell, M. H. (2011). Marketing Strategy ,Text and Cases. Florida: Cengage .

 

Westwood, J. (2004). The Marketing Plan: A Step-by-step Guide. Sterling VA: Kogan Page . 4 Running Head: MARKETING PROPOSAL 5

 


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