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Running Head: MACROECONOMIC VARIABLES ANALYSIS OF APPLE IPHONE
1 Macroeconomic variables analysis of Apple iPhone
Southern New Hampshire University
MBA502 ORGANIZATIONAL ANAYSIS & DESIGN PLAN
Macroeconomic Environment of the Company
Apple Inc. manufactures products in three line which include,
personal computer and computing hardware and software, iTunes store,
mobile devices. The products that the company sells include iPod, Mac,
iPad, Software, iPhone, accessories, iTunes, and services. It also sells
digital content and applications via App store, Mac App Store, iTunes
Store. And iBooks Store[App14]. Apple Inc. is a California based company
that sells its products to the small and mid ? sized businesses,
government and enterprise customers, and education.
The iPhones line of products (smartphones) combines internet,
music player, and a phone in a single device. It consist of an integrated
video and photo camera as well as a photo library app. The device is
compatible and works with iBooks Stores, App store, iTunes Store for
organizing, purchasing and playing music[App14]. It is also compatible
with Windows and Mac personal computer as well as the Apple?s iCloud
The 2013, 2012 and 2012 annual unit sales for iPhones was 150,
257, 125,046 and 72, 293 respectively. The net sales for the same
products was 91,279, 78, 692, and 45,998 for 2013, 2012 and 2012
respectively (Inc., 2014). 2 ORGANIZATIONAL ANAYSIS & DESIGN PLAN
3 Macroeconomic Variables Unemployment: Unemployment is a factor that impact negatively on
the sale of the iPhone in America. The country consists of high number of
the employed people and this affect the supply and demand of the Apple
Inc. products specifically thee iPhone.
GDP: Growth Domestic Product is another macroeconomic factor
that affect the supply and demand of the iPhone in the United States.
Inflation: The third factor is the inflation, where if the inflation is
high, the company will be forced to raise the price of the products and few
people will be unable to buy since their salary is not being raised to
compensate for the rising inflation.
Macroeconomic Variables Trend
GDP (US $)
The trend shows that there has been 2014
a decrease in rate 2015
of unemployment and rate of inflation for the past three years. The unemployment rate has
decreased from 7.3 in 2013 to 6.1 in 2014 and 5.3 in 2015. The
implication is that the government is working to reduce the
unemployment rate in the United States. The inflation also reduced from
2.0 in 2013 to 1.1 in 2014 and 0.0 in 2015. This shows the strengthening
of the economy and implies that there would be strong markets. These
reductions in both unemployment and inflation rates is consistent with the
rise in the gross domestic product which has been increasing over the ORGANIZATIONAL ANAYSIS & DESIGN PLAN
past three years. The United State is undergoing a dynamic development 4 and this implies that there would be better marketing for the products.
Impact on Supply and Demand
With the increased and rising n GDP over the past three years the
demand and supply for the iPhones is likely to improve ad rise also. This is
because the associated rise in GDP implies that people are living better
life and will have more cash to purchase the expensive iPhones.
The decrease in the unemployment implies that people are
employed and thus have a substantial income which they can be able to
purchase iPhones after buying their basic wants. If the unemployment was
going up it would mean people have less money and the supply and
demand of the iPhones would go down. However, since the rates are
down, there would be an increased in the demand and hence the supply of
The inflation rate going down implies that people are able to buy
products at considerable prices and this would auger positively on the
demand and supply of the iPhones.
There are two effective devices the legislature and the Federal Reserve use to control
the economy in the right heading: monetary and fiscal approach. At the point when utilized
accurately, they can have comparable results in both empowering our economy and backing it
off when it warms up. The continuous verbal confrontation is which one is more powerful in
the long and short run. ORGANIZATIONAL ANAYSIS & DESIGN PLAN
5 I. Apple today declared money associated consequences for its monetary ?2015? final
sector finished ?September 26, 2015?. "Financial ?2015? was Apple's best time ever,
with revenue growing ?28%? to about ?$234 billion?. Money related approach
influences us as financial specialists, as well, since rising loan costs make existing
securities (with their lower rates) less appealing and prompt falling security costs. In
this way, stocks can turn out to be more appealing to numerous - however investment
accounts and CDs likewise get to be alluring, when they're paying huge premium.
Falling loan costs can help the land market, as home loans turn out to be more II. moderate.[app2][eco2]
Monetary and fiscal policies are the management's choice for the spending as well as
exhausting. This will expand interest for merchandise and administrations. Since
interest goes up, creation must go up. On the off chance that generation goes up,
organizations might need to contract more individuals. Individuals that were once
unemployed might now have occupations and cash to spend on products and
This will encourage build the interest and require more creation and, ideally, the cycle
of development will proceed. Barry might even get more business as individuals have
more cash to spend on items at his store. Therefore, government burning through
tends to accelerate monetary development. For the chance that the administration
thinks the economy is overheating - or developing too quick - the legislature might
diminish spending. A reduction in government spending will diminish general interest
in the economy.
Macroeconomic conditions and company?s performance
The Company's operations and execution depend fundamentally on worldwide
and territorial financial conditions. Vulnerability about worldwide and provincial ORGANIZATIONAL ANAYSIS & DESIGN PLAN
6 monetary conditions represents a danger as shoppers and organizations put off
spending because of more tightly credit, higher unemployment, money related
business sector instability, government grimness programs, negative budgetary news,
decreases in wage or resource values and/or different variables. These worldwide and
territorial monetary conditions could have a material unfriendly impact on interest for
the Company's items and administrations. Request likewise could vary really from the
Company's desires in light of the fact that the Company by and large raises costs on
products and administrations sold outside the U.S. to relate with the impact of a
reinforcing of the U.S. dollar. Different variables that could impact worldwide or
provincial interest incorporate increments in fuel and other vitality costs, conditions in
the land and home loan markets, unemployment, work and social insurance costs,
access to credit, buyer certainty, and other macroeconomic elements influencing
purchaser spending conduct. These and other monetary elements could tangibly
unfavourably influence interest for the Company's items and administrations.
Apple endeavours to build market interest for its items through separation, which
involves making its items one of a kind and appealing to purchasers. The
organization's items have dependably been intended to be on the ball contrasted with
its companions. In spite of high rivalry, Apple has succeeded in making interest for its
items, giving the organization control over costs through item separation, imaginative
promoting, guaranteed brand unwaveringness, and build-up around the dispatch of
Apple offers its items and exchanges outsider items in the vast majority of its
significant markets straightforwardly to shoppers and SMBs through its retail and
online stores and its immediate deals power. The organization additionally utilizes an
assortment of roundabout circulation channels, for example, outsider cell system
bearers, wholesalers, retailers, and worth included affiliates. ORGANIZATIONAL ANAYSIS & DESIGN PLAN
7 Apple utilizes a retail procedure called "least promoted cost" (or MAP). Least
promoted valuing strategies disallow affiliates or merchants from publicizing a
producer's items underneath a specific least cost.[Sam14][bon] References
Inc., A. (2014). UNITED STATES SECURITIES AND EXCHANGE COMMISSION.
Investor.apple.com. (2016). Apple Inc. - Annual Report. Retrieved from
bondsquawk. (n.d.). Economics and the Bond Market. Retrieved from bondsquawk:
economist. (n.d.). Monetary policy. Retrieved from economist:
Nielson, S. (2014, January 29). Why innovation could be the key to Apple?s growth. Retrieved
from marketrealist: http://marketrealist.com/2014/01/apple/ ORGANIZATIONAL ANAYSIS & DESIGN PLAN
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