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Running Head: MACROECONOMIC VARIABLES ANALYSIS OF APPLE IPHONE

 

1 Macroeconomic variables analysis of Apple iPhone

 

Southern New Hampshire University

 

MBA502 ORGANIZATIONAL ANAYSIS & DESIGN PLAN

 

Macroeconomic Environment of the Company

 

Overview

 

Apple Inc. manufactures products in three line which include,

 

personal computer and computing hardware and software, iTunes store,

 

mobile devices. The products that the company sells include iPod, Mac,

 

iPad, Software, iPhone, accessories, iTunes, and services. It also sells

 

digital content and applications via App store, Mac App Store, iTunes

 

Store. And iBooks Store[App14]. Apple Inc. is a California based company

 

that sells its products to the small and mid ? sized businesses,

 

government and enterprise customers, and education.

 

iPhone

 

The iPhones line of products (smartphones) combines internet,

 

music player, and a phone in a single device. It consist of an integrated

 

video and photo camera as well as a photo library app. The device is

 

compatible and works with iBooks Stores, App store, iTunes Store for

 

organizing, purchasing and playing music[App14]. It is also compatible

 

with Windows and Mac personal computer as well as the Apple?s iCloud

 

services.

 

Annual Sales

 

The 2013, 2012 and 2012 annual unit sales for iPhones was 150,

 

257, 125,046 and 72, 293 respectively. The net sales for the same

 

products was 91,279, 78, 692, and 45,998 for 2013, 2012 and 2012

 

respectively (Inc., 2014). 2 ORGANIZATIONAL ANAYSIS & DESIGN PLAN

 

3 Macroeconomic Variables Unemployment: Unemployment is a factor that impact negatively on

 

the sale of the iPhone in America. The country consists of high number of

 

the employed people and this affect the supply and demand of the Apple

 

Inc. products specifically thee iPhone.

 

GDP: Growth Domestic Product is another macroeconomic factor

 

that affect the supply and demand of the iPhone in the United States.

 

Inflation: The third factor is the inflation, where if the inflation is

 

high, the company will be forced to raise the price of the products and few

 

people will be unable to buy since their salary is not being raised to

 

compensate for the rising inflation.

 

Macroeconomic Variables Trend

 

2013

 

GDP (US $)

 

16663.15

 

Unemployment

 

7.3

 

Inflation

 

2.0

 

The trend shows that there has been 2014

 

17348.08

 

6.1

 

1.1

 

a decrease in rate 2015

 

17947

 

5.3

 

0.0

 

of unemployment and rate of inflation for the past three years. The unemployment rate has

 

decreased from 7.3 in 2013 to 6.1 in 2014 and 5.3 in 2015. The

 

implication is that the government is working to reduce the

 

unemployment rate in the United States. The inflation also reduced from

 

2.0 in 2013 to 1.1 in 2014 and 0.0 in 2015. This shows the strengthening

 

of the economy and implies that there would be strong markets. These

 

reductions in both unemployment and inflation rates is consistent with the

 

rise in the gross domestic product which has been increasing over the ORGANIZATIONAL ANAYSIS & DESIGN PLAN

 

past three years. The United State is undergoing a dynamic development 4 and this implies that there would be better marketing for the products.

 

Impact on Supply and Demand

 

With the increased and rising n GDP over the past three years the

 

demand and supply for the iPhones is likely to improve ad rise also. This is

 

because the associated rise in GDP implies that people are living better

 

life and will have more cash to purchase the expensive iPhones.

 

The decrease in the unemployment implies that people are

 

employed and thus have a substantial income which they can be able to

 

purchase iPhones after buying their basic wants. If the unemployment was

 

going up it would mean people have less money and the supply and

 

demand of the iPhones would go down. However, since the rates are

 

down, there would be an increased in the demand and hence the supply of

 

the iPhones.

 

The inflation rate going down implies that people are able to buy

 

products at considerable prices and this would auger positively on the

 

demand and supply of the iPhones.

 

Macro-economic Policies

 

There are two effective devices the legislature and the Federal Reserve use to control

 

the economy in the right heading: monetary and fiscal approach. At the point when utilized

 

accurately, they can have comparable results in both empowering our economy and backing it

 

off when it warms up. The continuous verbal confrontation is which one is more powerful in

 

the long and short run. ORGANIZATIONAL ANAYSIS & DESIGN PLAN

 

5 I. Apple today declared money associated consequences for its monetary ?2015? final

 

sector finished ?September 26, 2015?. "Financial ?2015? was Apple's best time ever,

 

with revenue growing ?28%? to about ?$234 billion?. Money related approach

 

influences us as financial specialists, as well, since rising loan costs make existing

 

securities (with their lower rates) less appealing and prompt falling security costs. In

 

this way, stocks can turn out to be more appealing to numerous - however investment

 

accounts and CDs likewise get to be alluring, when they're paying huge premium.

 

Falling loan costs can help the land market, as home loans turn out to be more II. moderate.[app2][eco2]

 

Monetary and fiscal policies are the management's choice for the spending as well as

 

exhausting. This will expand interest for merchandise and administrations. Since

 

interest goes up, creation must go up. On the off chance that generation goes up,

 

organizations might need to contract more individuals. Individuals that were once

 

unemployed might now have occupations and cash to spend on products and

 

administrations.

 

This will encourage build the interest and require more creation and, ideally, the cycle

 

of development will proceed. Barry might even get more business as individuals have

 

more cash to spend on items at his store. Therefore, government burning through

 

tends to accelerate monetary development. For the chance that the administration

 

thinks the economy is overheating - or developing too quick - the legislature might

 

diminish spending. A reduction in government spending will diminish general interest

 

in the economy.

 

Macroeconomic conditions and company?s performance

 

The Company's operations and execution depend fundamentally on worldwide

 

and territorial financial conditions. Vulnerability about worldwide and provincial ORGANIZATIONAL ANAYSIS & DESIGN PLAN

 

6 monetary conditions represents a danger as shoppers and organizations put off

 

spending because of more tightly credit, higher unemployment, money related

 

business sector instability, government grimness programs, negative budgetary news,

 

decreases in wage or resource values and/or different variables. These worldwide and

 

territorial monetary conditions could have a material unfriendly impact on interest for

 

the Company's items and administrations. Request likewise could vary really from the

 

Company's desires in light of the fact that the Company by and large raises costs on

 

products and administrations sold outside the U.S. to relate with the impact of a

 

reinforcing of the U.S. dollar. Different variables that could impact worldwide or

 

provincial interest incorporate increments in fuel and other vitality costs, conditions in

 

the land and home loan markets, unemployment, work and social insurance costs,

 

access to credit, buyer certainty, and other macroeconomic elements influencing

 

purchaser spending conduct. These and other monetary elements could tangibly

 

unfavourably influence interest for the Company's items and administrations.

 

Apple endeavours to build market interest for its items through separation, which

 

involves making its items one of a kind and appealing to purchasers. The

 

organization's items have dependably been intended to be on the ball contrasted with

 

its companions. In spite of high rivalry, Apple has succeeded in making interest for its

 

items, giving the organization control over costs through item separation, imaginative

 

promoting, guaranteed brand unwaveringness, and build-up around the dispatch of

 

new items.

 

Apple offers its items and exchanges outsider items in the vast majority of its

 

significant markets straightforwardly to shoppers and SMBs through its retail and

 

online stores and its immediate deals power. The organization additionally utilizes an

 

assortment of roundabout circulation channels, for example, outsider cell system

 

bearers, wholesalers, retailers, and worth included affiliates. ORGANIZATIONAL ANAYSIS & DESIGN PLAN

 

7 Apple utilizes a retail procedure called "least promoted cost" (or MAP). Least

 

promoted valuing strategies disallow affiliates or merchants from publicizing a

 

producer's items underneath a specific least cost.[Sam14][bon] References

 

Inc., A. (2014). UNITED STATES SECURITIES AND EXCHANGE COMMISSION.

 

Investor.apple.com. (2016). Apple Inc. - Annual Report. Retrieved from

 

http://investor.apple.com/secfiling.cfm?filingid=1193125-10-238044

 

bondsquawk. (n.d.). Economics and the Bond Market. Retrieved from bondsquawk:

 

http://www.bondsquawk.com/bond-school/economics-and-the-bond-market/

 

economist. (n.d.). Monetary policy. Retrieved from economist:

 

http://www.economist.com/blogs/freeexchange/2013/10/monetary-policy

 

Nielson, S. (2014, January 29). Why innovation could be the key to Apple?s growth. Retrieved

 

from marketrealist: http://marketrealist.com/2014/01/apple/ ORGANIZATIONAL ANAYSIS & DESIGN PLAN

 

8

 


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