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Running head: IN-FLIGHT CELL-PHONE CONNECTIVITY In-flight Cell-phone Connectivity
27th July, 2016 1 IN-FLIGHT CELL-PHONE CONNECTIVITY 2 IN-FLIGHT CELL-PHONE CONNECTIVITY
Cell-phones have in the recent past revolutionized the process and mode of
communication in the world (Evans, Martin & Poatsy, 2010). Initially mobile phones remained
in the hands of the producers because not many consumers could purchase them due to their high
prices. As a result of technological advancement, cell-phone companies have stated devising
ways of allowing people to use their phone in airplanes without disturbances.
Amazon.com, Inc. has taken the advantage to become the leading company in piloting
this technology. This involves containing passengers in sound protected devices and connecting
their devices to cellular networks using a central airplane system. Whenever the pilot wants to
make announcements he/she an over-ride ability to block the calls for a while. Keys to Success of the plan
Amazon.com, Inc. company?s keys to success incorporates:
(iv) Provision of perfect customer service
Maintain and expand the referral network of customers
Concentrate on the expertise in cellular networks and central airplane systems
Responding promptly to customers? challenges as they use the services Mission
The company?s mission is to provide customers with comfortability and high quality cellphone services. The company focuses on integrating technology to the modern means of
transport. Finally the company seeks to partner with all stakeholders in improving service
delivery to customers.
Objectives IN-FLIGHT CELL-PHONE CONNECTIVITY 3 The company plans concentrate on its market penetration and integration of its technological
advancement to all users. The company intend to offer services and customer experience that are
in line with the modern society (Evans, Martin & Poatsy, 2010). However the primary objectives
of the plan include
(a) To make realistic projections of opportunities and risks
(b) To present these in a compelling way that would attract funding and support from
Some of the business objectives for the project include company growth, partnership with
commercial airlines, increase and market the company?s cell-phones and become a wellestablished company that offer cellular services.
Some of the products that will be offered by Amazon.com, Inc. includes cellular phones
accessories and central airplane systems that will be used in In-flight Cell-phone Connectivity
Project Start-up Summary
Amazon.com, Inc. Company will invest around $43,000 in provision of cellular networks
using a central airplane system. An addition budget of $50,000 is needed when the project
commences. The following chart illustrates the projected start-up costs IN-FLIGHT CELL-PHONE CONNECTIVITY 4 Market Analysis
The market potential is huge given that there are many users who board airplanes but
they are unable to use their cell-phones. Currently, the telecom business is among the most
grounded development commercial enterprises and is in charge of tremendous additions in the
capital markets. The multiplication of cell phones is expanding at rates which at one time were
inconceivable (Evans, Martin & Poatsy, 2010). The company will try to exploit these technology
and serve its clients in all these new patterns and advancements in technology.
Amazon.com, Inc will concentrate on five customer bunches, remembering that it is
entirely standard today to have more than one mobile phone for each family. So in commercial
airplanes we are likely to have the following groups:
Professionals and other experts
Service organizations or representatives The pie chart below illustrates these group of users in percentage IN-FLIGHT CELL-PHONE CONNECTIVITY 5 Competition Patterns
The partnership of the company with the commercial airlines is the key component of the
success of the plan. The services provided by amazon as a company will market its services and
manage competition from other companies that may like to venture into the same business
(Sahlman, 2008). The company need to attract and retain more customers for the project to
Target Market Segment Strategy
The business sector for cell phones and cellular systems is extremely divided,
competitive and focused (Evans, Martin & Poatsy, 2010). Among these, there are just a couple of
substantial nearby companies. We hope to take full favorable position of the patterns portrayed in
the Market Analysis above, and attempt to enter the business sector with new advancements and
contraptions predominantly with the more youthful era, utilizing adverts and shows.
Sales Forecast IN-FLIGHT CELL-PHONE CONNECTIVITY
From information discussed above the sale forecast that is going to be employed is
exceptionally moderate despite the fact that the company aim high in the market, it chose to
illustrates a standard improvement and assessment of the plan annually (Honig & Karlsson,
2004). The extent of the company?s market extension to other airlines will be shown later.
The Milestones help in planning for the development of the new organization, including
lawful transactions, contracting of staff, rental of the office, and start of marketing and begin of
physical operation (Honig & Karlsson, 2004). The group to execute the tasks will need to catch
up on the timetable and ensure that everything falls set up to guarantee smooth begin of offers
and achievement of the organization. References
Evans, A., Martin, K., & Poatsy, M. A. (2010). Technology in action. Prentice Hall. 6 IN-FLIGHT CELL-PHONE CONNECTIVITY
Honig, B., & Karlsson, T. (2004). Institutional forces and the written business plan. Journal of
Management, 30(1), 29-48.
Sahlman, W. A. (2008). How to write a great business plan. Harvard Business Press. 7
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