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Running head: IN-FLIGHT CELL-PHONE CONNECTIVITY In-flight Cell-phone Connectivity

 

Student?s Name

 

Institutional Affiliation

 

27th July, 2016 1 IN-FLIGHT CELL-PHONE CONNECTIVITY 2 IN-FLIGHT CELL-PHONE CONNECTIVITY

 

Business Plan

 

Executive Summary

 

Cell-phones have in the recent past revolutionized the process and mode of

 

communication in the world (Evans, Martin & Poatsy, 2010). Initially mobile phones remained

 

in the hands of the producers because not many consumers could purchase them due to their high

 

prices. As a result of technological advancement, cell-phone companies have stated devising

 

ways of allowing people to use their phone in airplanes without disturbances.

 

Amazon.com, Inc. has taken the advantage to become the leading company in piloting

 

this technology. This involves containing passengers in sound protected devices and connecting

 

their devices to cellular networks using a central airplane system. Whenever the pilot wants to

 

make announcements he/she an over-ride ability to block the calls for a while. Keys to Success of the plan

 

Amazon.com, Inc. company?s keys to success incorporates:

 

(i)

 

(ii)

 

(iii)

 

(iv) Provision of perfect customer service

 

Maintain and expand the referral network of customers

 

Concentrate on the expertise in cellular networks and central airplane systems

 

Responding promptly to customers? challenges as they use the services Mission

 

The company?s mission is to provide customers with comfortability and high quality cellphone services. The company focuses on integrating technology to the modern means of

 

transport. Finally the company seeks to partner with all stakeholders in improving service

 

delivery to customers.

 

Objectives IN-FLIGHT CELL-PHONE CONNECTIVITY 3 The company plans concentrate on its market penetration and integration of its technological

 

advancement to all users. The company intend to offer services and customer experience that are

 

in line with the modern society (Evans, Martin & Poatsy, 2010). However the primary objectives

 

of the plan include

 

(a) To make realistic projections of opportunities and risks

 

(b) To present these in a compelling way that would attract funding and support from

 

Amazon.com, Inc.

 

Business Objectives

 

Some of the business objectives for the project include company growth, partnership with

 

commercial airlines, increase and market the company?s cell-phones and become a wellestablished company that offer cellular services.

 

Products

 

Some of the products that will be offered by Amazon.com, Inc. includes cellular phones

 

accessories and central airplane systems that will be used in In-flight Cell-phone Connectivity

 

Project Start-up Summary

 

Amazon.com, Inc. Company will invest around $43,000 in provision of cellular networks

 

using a central airplane system. An addition budget of $50,000 is needed when the project

 

commences. The following chart illustrates the projected start-up costs IN-FLIGHT CELL-PHONE CONNECTIVITY 4 Market Analysis

 

The market potential is huge given that there are many users who board airplanes but

 

they are unable to use their cell-phones. Currently, the telecom business is among the most

 

grounded development commercial enterprises and is in charge of tremendous additions in the

 

capital markets. The multiplication of cell phones is expanding at rates which at one time were

 

inconceivable (Evans, Martin & Poatsy, 2010). The company will try to exploit these technology

 

and serve its clients in all these new patterns and advancements in technology.

 

Market Segmentation

 

Amazon.com, Inc will concentrate on five customer bunches, remembering that it is

 

entirely standard today to have more than one mobile phone for each family. So in commercial

 

airplanes we are likely to have the following groups:

 

(i)

 

(ii)

 

(iii)

 

(iv)

 

(v) Children

 

Students

 

General public

 

Professionals and other experts

 

Service organizations or representatives The pie chart below illustrates these group of users in percentage IN-FLIGHT CELL-PHONE CONNECTIVITY 5 Competition Patterns

 

The partnership of the company with the commercial airlines is the key component of the

 

success of the plan. The services provided by amazon as a company will market its services and

 

manage competition from other companies that may like to venture into the same business

 

(Sahlman, 2008). The company need to attract and retain more customers for the project to

 

succeed.

 

Target Market Segment Strategy

 

The business sector for cell phones and cellular systems is extremely divided,

 

competitive and focused (Evans, Martin & Poatsy, 2010). Among these, there are just a couple of

 

substantial nearby companies. We hope to take full favorable position of the patterns portrayed in

 

the Market Analysis above, and attempt to enter the business sector with new advancements and

 

contraptions predominantly with the more youthful era, utilizing adverts and shows.

 

Sales Forecast IN-FLIGHT CELL-PHONE CONNECTIVITY

 

From information discussed above the sale forecast that is going to be employed is

 

exceptionally moderate despite the fact that the company aim high in the market, it chose to

 

illustrates a standard improvement and assessment of the plan annually (Honig & Karlsson,

 

2004). The extent of the company?s market extension to other airlines will be shown later.

 

Milestones

 

The Milestones help in planning for the development of the new organization, including

 

lawful transactions, contracting of staff, rental of the office, and start of marketing and begin of

 

physical operation (Honig & Karlsson, 2004). The group to execute the tasks will need to catch

 

up on the timetable and ensure that everything falls set up to guarantee smooth begin of offers

 

and achievement of the organization. References

 

Evans, A., Martin, K., & Poatsy, M. A. (2010). Technology in action. Prentice Hall. 6 IN-FLIGHT CELL-PHONE CONNECTIVITY

 

Honig, B., & Karlsson, T. (2004). Institutional forces and the written business plan. Journal of

 

Management, 30(1), 29-48.

 

Sahlman, W. A. (2008). How to write a great business plan. Harvard Business Press. 7

 


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