Using the company you selected for the Week 3 Learning Activity (Southwest Airlines), it is now time to evaluate the strengths, weak"> Using the company you selected for the Week 3 Learning Activity (Southwe">

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Using the company you selected for the Week 3 Learning Activity (Southwest Airlines), it is now time to evaluate the strengths, weaknesses, opportunities and threats you uncovered and determine what strategy is best suited based on the outcome of the IFE and EFE.

Discuss which generic business-level strategy is best suited to keep the company you selected competitive. Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting

 

Learning Activity #2

For the company chosen above, select one of the strategy formulation analytic tools and complete based on the information gathered in the Week 3 Learning Activities; the tools to select from are:

  • Space Matrix
  • Boston Consulting Group (BCG) Matrix
  • IE Matrix

Once you have completed the tool discuss the outcome in terms of what strategic direction the selected company should take and why. As always, offer supporting rationale for your explanation and be sure to reference your statement using proper APA formatting.


Running head: IFE AND EFE 1 IFE and EFE

 

Student?s Name

 

Institution 2 IFE AND EFE Southwest Airlines: IFE and EFE

 

Learning 1:

 

EFE Key External Factors

 

Opportunities Weight Rating Weighted

 

Score The increased demand for international travelling

 

services 0.35 9 3.15 The expansion of developing cities in the United

 

States increasing the number of the people in the

 

cities. 0.25 8 2.00 Higher levels of upper level business travelers

 

leading to a higher demand for improved seats. 0.15 7 1.05 Increased specialization of Jet Blue airlines that

 

allows for less expensive approaches to maintain

 

planes. 0.15 7 1.05 Jet Blue is the only air carrier to develop satellite

 

televisions on the airplanes. 0.05 6 0.30 The adoption of new tax policies and higher taxes

 

for the tickets 0.05 5 0.25 Totals 1.0 Threats 7.8 IFE

 

Strengths Weight (0.0

 

to 1.0) Rating(1

 

to 10) Weighted

 

Score South west airlines has followed a cost leadership

 

strategy 0.25 7 1.75 It involves the reputation towards promoting high

 

customer service. 0.20 6 1.20 Higher levels of employee loyalty 0.15 5 0.75 The company has a weak mission statement 0.15 4 0.60 It relates and depends on a single producer 0.10 3 0.30 Weaknesses 3 IFE AND EFE It has a higher proportion of permanent employees

 

that increases overhead. 0.05 Totals 1.0 2 0.10

 

4.7 Learning 2:

 

I chose the strengths, weaknesses, opportunities, and threats as they are useful in

 

promoting growth of the company. The opportunities of the company show the external chances

 

in meeting the needs of the company (Pezak & Sebastianelli, 2013). The strengths and

 

weaknesses are internal factors towards understanding the organizational elements that improves

 

on the organizational performance and productivity. The opportunities and threats of the

 

company include the increased demand for international travel and adoption of tax policies that

 

threatens organizational progress (Rao & David, 2015). The factors are critical in understanding

 

the productivity of the company in promoting growth.

 

From a strategic planning point of view, the weighted IFE and EFE scores means external

 

factors are strong, while IFE comprises of internal factors that are weak. The external factors are

 

highly strong in promoting economic expansion and growth (Yang & Xinde, 2014). On the other

 

hand, the internal factors were critical in enhancing the organizational performance in an internal

 

perspective. 4 IFE AND EFE References

 

Pezak, L., & Sebastianelli, R. (2013). Service quality in the U.S airlines industry: factors

 

affecting customer satisfaction. Pennsylvania Economic Association, 132.

 

Rao, V. S. P., & David, R. (2015). Employee branding and strategies: a winning combination for

 

southwest airlines. SMART Journal of Business Management Studies, 11(2), 73-81.

 

Yang, D., & Xinde, C. (2014). Innovation Research of Enterprise Human Resource Selection---The Selection of Southwest Airlines. International Journal of Business and Social

 

Science, 5(7).

 


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