Using the company you selected for the Week 3 Learning Activity (Southwest Airlines), it is now time to evaluate the strengths, weaknesses, opportunities and threats you uncovered and determine what strategy is best suited based on the outcome of the IFE and EFE.
Discuss which generic business-level strategy is best suited to keep the company you selected competitive. Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting
Learning Activity #2
For the company chosen above, select one of the strategy formulation analytic tools and complete based on the information gathered in the Week 3 Learning Activities; the tools to select from are:
- Space Matrix
- Boston Consulting Group (BCG) Matrix
- IE Matrix
Once you have completed the tool discuss the outcome in terms of what strategic direction the selected company should take and why. As always, offer supporting rationale for your explanation and be sure to reference your statement using proper APA formatting.
Running head: IFE AND EFE 1 IFE and EFE
Institution 2 IFE AND EFE Southwest Airlines: IFE and EFE
EFE Key External Factors
Opportunities Weight Rating Weighted
Score The increased demand for international travelling
services 0.35 9 3.15 The expansion of developing cities in the United
States increasing the number of the people in the
cities. 0.25 8 2.00 Higher levels of upper level business travelers
leading to a higher demand for improved seats. 0.15 7 1.05 Increased specialization of Jet Blue airlines that
allows for less expensive approaches to maintain
planes. 0.15 7 1.05 Jet Blue is the only air carrier to develop satellite
televisions on the airplanes. 0.05 6 0.30 The adoption of new tax policies and higher taxes
for the tickets 0.05 5 0.25 Totals 1.0 Threats 7.8 IFE
Strengths Weight (0.0
to 1.0) Rating(1
to 10) Weighted
Score South west airlines has followed a cost leadership
strategy 0.25 7 1.75 It involves the reputation towards promoting high
customer service. 0.20 6 1.20 Higher levels of employee loyalty 0.15 5 0.75 The company has a weak mission statement 0.15 4 0.60 It relates and depends on a single producer 0.10 3 0.30 Weaknesses 3 IFE AND EFE It has a higher proportion of permanent employees
that increases overhead. 0.05 Totals 1.0 2 0.10
4.7 Learning 2:
I chose the strengths, weaknesses, opportunities, and threats as they are useful in
promoting growth of the company. The opportunities of the company show the external chances
in meeting the needs of the company (Pezak & Sebastianelli, 2013). The strengths and
weaknesses are internal factors towards understanding the organizational elements that improves
on the organizational performance and productivity. The opportunities and threats of the
company include the increased demand for international travel and adoption of tax policies that
threatens organizational progress (Rao & David, 2015). The factors are critical in understanding
the productivity of the company in promoting growth.
From a strategic planning point of view, the weighted IFE and EFE scores means external
factors are strong, while IFE comprises of internal factors that are weak. The external factors are
highly strong in promoting economic expansion and growth (Yang & Xinde, 2014). On the other
hand, the internal factors were critical in enhancing the organizational performance in an internal
perspective. 4 IFE AND EFE References
Pezak, L., & Sebastianelli, R. (2013). Service quality in the U.S airlines industry: factors
affecting customer satisfaction. Pennsylvania Economic Association, 132.
Rao, V. S. P., & David, R. (2015). Employee branding and strategies: a winning combination for
southwest airlines. SMART Journal of Business Management Studies, 11(2), 73-81.
Yang, D., & Xinde, C. (2014). Innovation Research of Enterprise Human Resource Selection---The Selection of Southwest Airlines. International Journal of Business and Social
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Oct 14, 2020EXPERT
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