Hello, I'm sending my Course Project update and the comment that my prof made for the final submi
Hello, I'm sending my Course Project update and the comment that my prof made for the final submission for you to complet it.
For the Course Project update I got 70/70: Here is my professor comment: The following grade is per the grading Rubric as provided on the course syllabus. For the final submission, please make sure to provide a combination and synthesis of "theory and practice" in your research and analysis.
So, for the final submission, I just need to provide a combination and synthesis of "theory and practice" in the research and analysis. in document work and ppt slides with speaker notes.
Running head: HONDA MOTOR COMPANY: STRATEGY
Honda Motor Company: Strategy
The company's present strategy and how it has evolved
As a mainstream automaker and as the leading motorcycle manufacturer on the planet,
Honda Motor Company continues to thrive due to the strategies it has put into place. These
strategies have led to its expanded competitive advantage and rise above its competitors. The
evolvement of the strategies can be exemplified by looking at the marketing of the company.
Initially, the company utilized a unique marketing strategy to expand its business operations in
Japan. Then, the firm was facing challenges because of its distributorship network and weak
dealership (World.honda.com, 2016).
Over the years, the company has wooed bicycle shops to join Honda and sell motorized
bikes. The strategy has worked, and Honda Company has expanded its operations in the home
market. In entering overseas markets, Honda Company began exploring the overseas
opportunities to market its motorcycle businesses. The target market was in the United States
before exploring other markets outside its home perimeter. Despite the negativity and
unpopularity of the motorcycle among the US residents, the company still penetrated the market
through various awareness campaigns. Soon, the company?s revenues were boosted (Pascale,
The current strategies incorporate traditional advertising channels such as print, outdoor
media for sales promotion and advertising activities. The company also uses electronic methods
while embracing the current platforms of advertising for example through blogs and social
media. 1 HONDA MOTOR COMPANY: STRATEGY 2 The Company?s Competitors
The current competitors are notably the General Motors (GM), Fiat Chrysler (FCAU),
and Ford (F). These companies are considered to be their closest competitors.
The Moves They Would Make Over The Next Several Years To Win Out Over Their
Close Competitors And Improve Their Company's Performance And Market
Honda Motor Company is expected to make moves over the next several years. The
company is expected to focus on its strengths which include diversified market portfolio, strong
brand image and massive investments in research and development. The company is projected to
increase and maintain the brand image it has developed over the years. All these will target
increasing the market share. However, the company is expected to stipulate strategies that can
alleviate product recalls and the decreasing sales. The company has to come with a smart
strategy to claim a position in the European automotive market. The company has not received
the expected reception in the European market and therefore much needs to be done in the
coming years. These strategies will enable the company outperform key players in the industry
and boost its revenues (Singhania et al., 2014).
The company should also make a move towards increasing production of fuel efficient
vehicles. It is an opportunity as fuel prices are set to increase and thus customers will tend to buy
fuel ?efficient locomotives. The future has a lot for this company. The company should also
capitalize on environmentally friendly vehicles. There is a global outcry on the pollution caused
by fumes from cars thus this is an area the company can capitalize on. Another prospect for the
enterprise lies in the growth through acquisitions. The best way to penetrate into an emerging
market is through acquisition. The company stands to benefit concerning strategic partnerships HONDA MOTOR COMPANY: STRATEGY 3 and acquisitions of smaller rivals (Singhania et al., 2014). Brands will be added to the company?s
portfolio. The company will achieve greater economies of scale and also benefit from synergies
created between different firms.
The company?s strategies in its future operations will have to look at the imminent threats
such as intense competition, rising cost of raw materials, the rise of natural disasters and
economic crises in various economies. For instance, the Japanese Yen sometimes become so
strong forming a detrimental threat to the company?s profits. Incorporating all these issues in its
strategic objectives will enhance the company?s performance and increase its market standing
(Quaye, Osei, Sarbah, and Abrokwah, 2015). HONDA MOTOR COMPANY: STRATEGY 4 References
Pascale, R. (2014). Perspectives on Strategy: The Real Story Behind Honda's
Success. California Management Review, 26(3), 47-72.
Quaye, I., Osei, A., Sarbah, A., & Abrokwah, E. (2015). The Applicability of the Learning
School Model of Strategy Formulation (Strategy Formulation as an Emergent
Process). OJBM, 03(02), 135-154. http://dx.doi.org/10.4236/ojbm.2015.32014
Singhania, M., Sharma, N., Yagnesh Rohit, J., & Mehra, N. (2014). Hero cycles: operating
breakevens.Em Mkts Case Studies, 4(2), 1-8. http://dx.doi.org/10.1108/eemcs-2014-4444
World.honda.com,. (2016). Honda Worldwide | Corporate Profile | Company
Overview.World.honda.com. Retrieved 10 September 2016, from
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