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Hello, I'm sending my Course Project update and the comment that my prof made for the final submi


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Hello, I'm sending my Course Project update and the comment that my prof made for the final submission  for you to complet it. 

For the Course Project update I got 70/70: Here is my professor comment: The following grade is per the grading Rubric as provided on the course syllabus.  For the final submission, please make sure to provide a combination and synthesis of "theory and practice" in your research and analysis.

So, for the final submission, I just need to provide a combination and synthesis of "theory and practice" in the research and analysis. in document work and ppt slides with speaker notes. 
Running head: HONDA MOTOR COMPANY: STRATEGY

 

Honda Motor Company: Strategy

 

The company's present strategy and how it has evolved

 

As a mainstream automaker and as the leading motorcycle manufacturer on the planet,

 

Honda Motor Company continues to thrive due to the strategies it has put into place. These

 

strategies have led to its expanded competitive advantage and rise above its competitors. The

 

evolvement of the strategies can be exemplified by looking at the marketing of the company.

 

Initially, the company utilized a unique marketing strategy to expand its business operations in

 

Japan. Then, the firm was facing challenges because of its distributorship network and weak

 

dealership (World.honda.com, 2016).

 

Over the years, the company has wooed bicycle shops to join Honda and sell motorized

 

bikes. The strategy has worked, and Honda Company has expanded its operations in the home

 

market. In entering overseas markets, Honda Company began exploring the overseas

 

opportunities to market its motorcycle businesses. The target market was in the United States

 

before exploring other markets outside its home perimeter. Despite the negativity and

 

unpopularity of the motorcycle among the US residents, the company still penetrated the market

 

through various awareness campaigns. Soon, the company?s revenues were boosted (Pascale,

 

2014).

 

The current strategies incorporate traditional advertising channels such as print, outdoor

 

media for sales promotion and advertising activities. The company also uses electronic methods

 

while embracing the current platforms of advertising for example through blogs and social

 

media. 1 HONDA MOTOR COMPANY: STRATEGY 2 The Company?s Competitors

 

The current competitors are notably the General Motors (GM), Fiat Chrysler (FCAU),

 

and Ford (F). These companies are considered to be their closest competitors.

 

The Moves They Would Make Over The Next Several Years To Win Out Over Their

 

Close Competitors And Improve Their Company's Performance And Market

 

Honda Motor Company is expected to make moves over the next several years. The

 

company is expected to focus on its strengths which include diversified market portfolio, strong

 

brand image and massive investments in research and development. The company is projected to

 

increase and maintain the brand image it has developed over the years. All these will target

 

increasing the market share. However, the company is expected to stipulate strategies that can

 

alleviate product recalls and the decreasing sales. The company has to come with a smart

 

strategy to claim a position in the European automotive market. The company has not received

 

the expected reception in the European market and therefore much needs to be done in the

 

coming years. These strategies will enable the company outperform key players in the industry

 

and boost its revenues (Singhania et al., 2014).

 

The company should also make a move towards increasing production of fuel efficient

 

vehicles. It is an opportunity as fuel prices are set to increase and thus customers will tend to buy

 

fuel ?efficient locomotives. The future has a lot for this company. The company should also

 

capitalize on environmentally friendly vehicles. There is a global outcry on the pollution caused

 

by fumes from cars thus this is an area the company can capitalize on. Another prospect for the

 

enterprise lies in the growth through acquisitions. The best way to penetrate into an emerging

 

market is through acquisition. The company stands to benefit concerning strategic partnerships HONDA MOTOR COMPANY: STRATEGY 3 and acquisitions of smaller rivals (Singhania et al., 2014). Brands will be added to the company?s

 

portfolio. The company will achieve greater economies of scale and also benefit from synergies

 

created between different firms.

 

The company?s strategies in its future operations will have to look at the imminent threats

 

such as intense competition, rising cost of raw materials, the rise of natural disasters and

 

economic crises in various economies. For instance, the Japanese Yen sometimes become so

 

strong forming a detrimental threat to the company?s profits. Incorporating all these issues in its

 

strategic objectives will enhance the company?s performance and increase its market standing

 

(Quaye, Osei, Sarbah, and Abrokwah, 2015). HONDA MOTOR COMPANY: STRATEGY 4 References

 

Pascale, R. (2014). Perspectives on Strategy: The Real Story Behind Honda's

 

Success. California Management Review, 26(3), 47-72.

 

http://dx.doi.org/10.2307/41165080

 

Quaye, I., Osei, A., Sarbah, A., & Abrokwah, E. (2015). The Applicability of the Learning

 

School Model of Strategy Formulation (Strategy Formulation as an Emergent

 

Process). OJBM, 03(02), 135-154. http://dx.doi.org/10.4236/ojbm.2015.32014

 

Singhania, M., Sharma, N., Yagnesh Rohit, J., & Mehra, N. (2014). Hero cycles: operating

 

breakevens.Em Mkts Case Studies, 4(2), 1-8. http://dx.doi.org/10.1108/eemcs-2014-4444

 

World.honda.com,. (2016). Honda Worldwide | Corporate Profile | Company

 

Overview.World.honda.com. Retrieved 10 September 2016, from

 

http://world.honda.com/profile/overview/index.html

 


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