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I'm attaching my paper with notes from my professor and rubic. Can you write the paper with what I have?


Running head: Designing Communications for Different Mediums 1 5-2 Final Project Milestone Three: Designing Communications for Different Mediums

 

Robert Fleming Designing Communications for Different Mediums 2 5-2 Final Project Milestone Three: Designing Communications for Different Mediums

 

Volkswagen group of America (VW) recognizes that consumers are increasing using the

 

Internet as the primary source to obtain information on products, services or companies.

 

Individuals have identified that there is an immeasurable amount of information that is available

 

digitally. As a result, people form opinions about companies based not on their personal

 

experiences but on comments from a person?s post. VW recognizes it is imperative that they

 

embrace the Internet and design strategies to communicate with their audience or risk loosing

 

them. VW would like to use an integrated marketing communication campaign to announce the

 

partnership between the Intel Corporation. The challenge to the VW marketing manager is to

 

identify the channel that will provide the highest exposure to the desired audience. VW has the

 

option of exploiting traditional media sources, such as television and print media, or using digital

 

media. The best available option is combining of the benefits of traditional and digital media,

 

since each communication channel has advantages and disadvantages.

 

VW will use an integrated marketing communication campaign to reassure current and

 

future customers of their commitment to fixing the vehicles affected by the emission scandal.

 

The VW marketing manager has identified the channels that will provide the highest exposure to

 

the desired audience. Television has the potential to reach a wide audience more than any other

 

traditional media source. For this reason VW will focus on using television to target parents with

 

pre-teens and young adults. There will be two commercials one in English and another in

 

Spanish that will contain information on the VW-Intel partnership. In markers the commercial

 

will feature a video discussing the relationship. The ads will air for, 15 seconds and 30 seconds

 

on Univision, ABC, CBS and FOX. Univision is a Spanish language television channel that is

 

outperformed their completion. Univision ranked No. 2 during primetime among Adults 18-49, Designing Communications for Different Mediums 3 out performing ABC, CBS and FOX for the entire week (?Univision?, 2015). Marketing on

 

Univision, ABC, CBS and FOX during primetime will help VW capture young consumers in the

 

other convicted demographic of 18-34. The television campaign will request that viewers follow

 

the VW Facebook page and Twitter to obtain additional content.

 

VW integrated marketing communication print media campaign will use one of the

 

images from the television commercial and feature content pertaining to the VW-Intel

 

partnership. The objective is to focus on parents with pre-teens and young adults. To achieve this

 

the ad will feature an 11-year-old boy smiling while looking out the window and in the reflection

 

there are tall green trees. The goal of imagery is to convey a message of compassion and

 

wholesomeness. The campaign will feature the tag line ?we are more than a car company? and

 

contain the VW logo at the bottom left. The ad will be appear in several publication that include

 

Car and Driver, Auto News, New York Times and the Chicago Tribune. The ad will contain a

 

link to the VW website, Facebook and YouTube channel.

 

There are multitudes of online channels that a business can access, in order to interact

 

with consumers. Social media, with its growing applications and popularity, is a significant

 

strategy for companies to increase consumer engagement, brand awareness and connectivity

 

(Hahn,et al., 2016). VW?s digital campaign will be focus on the outlets with the largest

 

viewership, Facebook, Twitter, Google +, Instagram and YouTube. The Facebook has

 

approximately 1.490 Billion users, Twitter has roughly 316 Billion active users, Google + has

 

300 Billion users, Instagram 300 Billion (Beqiri, 2015). The digital campaign will allow

 

marketer managers to listen to potential and existing customers then identify the groups that are

 

loyal to the brand. To be successful the campaign will have two objectives, collecting consumer

 

feedback and identifying potential customers. The second methodology will be to build Designing Communications for Different Mediums 4 relationships with existing customers by posting user-generated content to the VW webpage and

 

social media outlets. The VW YouTube channel will allow consumers to view the 15 and 30

 

seconds television commercials. In addition to a 90-second video detailing the VW and Intel

 

relationship and the reason the partnership was developed.

 

The challenge for many organizations is first identifying the target audience then

 

providing them a compelling reason to engage in a dialogue. The marketing communication will

 

allow potential and current customers an opportunity to develop a relation with the brand or

 

develop loyalty. Designing Communications for Different Mediums 5 References

 

Beqiri, G. (2015). Marketers and social media marketing. Proceedings Of The Multidisciplinary

 

Academic Conference, 91-98.

 

Hahn, I. S., Scherer, F. L., Basso, K., & dos Santos, M. B. (2016). Consumer Trust in and

 

Emotional Response to Advertisements on Social Media and their Influence on Brand

 

Evaluation. Brazilian Business Review (English Edition), 13(4), 49-71.

 

doi:10.15728/bbr.2016.13.4.3

 

The millennials: new nielsen data shows sharp contrasts in how millennials and viewers in other

 

demographic categories access video content. Younger demos watch less TV and show

 

rapid increases in the use of multimedia devices, such as roku boxes. (2016).

 

Multichannel News, (1). 19.

 

Univision Communications, I. (7). Univision Network Ranked No. 1 for the Third Consecutive

 

Week and No. 2, Ahead of ABC, CBS and NBC, in July Sweep-To-Date Among Young

 

Adults 18-34. Business Wire (English). Designing Communications for Different Mediums 6 Designing Communications for Different Mediums

 

Table 1

 

Type the table text here in italics; start a new page for each table

 

[Insert table here] 7 Designing Communications for Different Mediums

 

Figure Captions

 

Figure 1. Caption of figure 8 [Figures ? note that this page does not have the manuscript header and page number]

 


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I'm attaching my paper with notes from my professor and rubic. Can you write the paper with what .zip

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