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I have the IMRD paper, i need someone to help me fix it, especially on discussion part. also some


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I have the IMRD paper, i need someone to help me fix it, especially on discussion part. also some grammar error.  I will upload my essay and teacher's feedback, also you may find some reliable sources and cite it. NO any plagiarism.  Teacher's feedback: you need to develop the Intro more by discussing  chipotle corporate social responsibility in clear details, also need to make the research question clearer. for the discussion section needs more development, need to focus on CSR, and analyze how the result show people's perceptions of Chipotle's CSR. must connect analyze to other sources.   


Running head: CHIPOTLE MEXICAN GILL?S SOCIETY RESPONSIBILITY CHIPOTLE MEXICAN GILL?S SOCIETY RESPONSIBILITY 1 CHIPOTLE MEXICAN GILL?S SOCIETY RESPONSIBILITY 2 Introduction

 

Chipotle Mexican Grill is a big restaurant chain; it was opened in 1993 by Steve Ells.

 

The chain offered the food of Mexican in 1,316 eateries, which were universally in the United

 

States (Chipotle, n.d.). The goal of Chipotle is "Food with Integrity? which focus on nature

 

and individuals. Chipotle use the food quality and promise to protect their interests in order to

 

defend their competitors (chipotle, n.d.). Today?s restaurant proprietors have a great deal

 

more on their plates than prepare and serving healthy food. So for restaurant, their most

 

important thing is serving fresh food.

 

?Society responsibility is enforcing every business as a way to contribute to the

 

community? (Ragas. M& Roberts, 2009). However, Chipotle claims their social

 

responsibility with three main points, food sources, ?Food with Integrity?, and focus on food

 

quality. First, the Chipotle?s food is all from the local farms, not the factory farms (chipotle,

 

n.d.). Then, Chipotle has a program of ?food with integrity?, which means you can get the

 

best quality food in Chipotle. Also, Chipotle has a program about environmental protection.

 

Social responsibility proponents feature that good Chipotle will be compensated in the

 

commercial centre and consequently can 'do well by doing great a contention alluded to as

 

the business case (oikos-international, n.d.). This research will find out the influence of the

 

Chipotle?s social responsibility related to people?s choice, dose the ?food with integrity?

 

makes people pay attention, and why the Chipotle can be successful for so many years. In

 

addition, the hypothesis is most people who take our survey, will support the Chipotle,

 

because it is healthy and helpful. Methods CHIPOTLE MEXICAN GILL?S SOCIETY RESPONSIBILITY 3 It is a very important to know the public opinion on Chipotle?s food. Therefore, a

 

survey investigation is a very helpful way to do it. So this research will use the questionnaire,

 

it will be including 10 multiple choices and 5 open question. At first, we will ask three

 

general information question about their gender, age and year in school. The first question we

 

will ask about their eating habits, after that, they need to answer the question about the

 

Chipotle?s responsibility to society. If the respondents who support the Chipotle, he or she

 

will answer the other question on the survey by follow the reasons for their support. The

 

reasons will be: healthy, fresh, and good for local farms. If the respondents who disagree with

 

the Chipotle, the reasons will be: do not like Mexican food, I do not think they serve fresh

 

and high quality food. The final question is the Chipotle?s ?Food with integrity? campaign

 

affects your choice when buying from them? The respondents can answer ?yes?, ?no? or ?I

 

do not know about this program?. For this paper survey, it will be randomly give to 60

 

people, including students, teachers, and visitors around the San Diego state university.

 

Results This paper surveys were randomly given to 60 people in the SDSU. Surveys are

 

including 26 (43%) Males and 34 (57%) Females. The age range is from 17 to 31. There were

 

44 (73%) people are in range 17 to 21; 12 (20%) people are in range 22 to 27; 4 (7%) people

 

in range 29 to 31. For the year in school, there were 11 (18%) people are freshmen; 23 (38%)

 

people are sophomore; 14 (23%) people are junior; 8 (13%) people are senior; 4 (7%) people

 

are graduate. CHIPOTLE MEXICAN GILL?S SOCIETY RESPONSIBILITY 4 What is the first thing you look at when you choosing food? 14% 3%

 

23% 13% 47% Quality Taste Healthy Price Other The following chart shows participants? responses about the first thing for choosing food.

 

According to this chart, we can see there were 30 people (47%) look at Taste; 15 people

 

(23%) look at Quality; 9 people (14%) look at Price; 8 people (13%) look at Healthy; 2

 

people (3%) choose others.

 

The following chart shows participants? responses about do they care about their health

 

when it comes to eating habits. CHIPOTLE MEXICAN GILL?S SOCIETY RESPONSIBILITY 5 Are you concerned about your health when it comes to eating habits?

 

0.08 0.07 0.33 0.52 100%, I cannot eat unhealthy food

 

Sometimes, but not really Most of the time

 

Nope. I eat whatever I feel like eating According to this chart, we can see there were 31 people choose Sometimes, but not

 

really; 20 people choose Most of the time; 4 people choose 100%, I cannot eat unhealthy

 

food; 5 people choose Nope. I eat whatever I feel like eating.

 

There were 46 (77%) people thinks the Chipotle are doing a good job which served fresh

 

and high quality food ? healthy Mexican food, the biggest reason is it look like fresh and taste

 

good; 14 (23%) people think they are not.

 

Also, there were 14 (23%) people know about the Chipotle?s ?Food with integrity"

 

campaign, in which they use healthy and natural ingredients from local farmers instead of

 

buying their products from big factories. 46 (77%) people did not know about any of the

 

Chipotle?s ?Food with integrity? campaign.

 

The following chart shows participants? opinion about Chipotle donates a percentage of

 

their profits to good causes. CHIPOTLE MEXICAN GILL?S SOCIETY RESPONSIBILITY 6 Chipotle donates a percentage of their profits to good causes.

 

45 40 40

 

35

 

30

 

25

 

20 16 15

 

10

 

3 5

 

0 1 Strongly agree Agree Neutral Disagree Strongly0disagree Chipotle donates a percentage of their profits to good causes. According to this chart, there were 3 people strongly agree,16 people agree,40 people are

 

neutral, 1 people disagree.

 

Discussion

 

This survey is help our research that does people know about the Chipotle?s social

 

responsibility, dose the Chipotle done well on their social responsibility and how their social

 

responsibility affects their company. Through this survey we can found the respondents?

 

opinion for food and chipotle?s social responsibility.

 

The first question we asked is ?what is the first thing you look at when you choosing the

 

food? there were 47% people look at Taste; 23% people look at Quality; 14% people look at

 

Price; 13% people look at Healthy. That shows not too many people looking at healthy when

 

they choose food, many of them prefer taste. Also, another question which is ?Are you

 

concerned about your health when it comes to eating habits??, there were 52% people choose

 

Sometimes, but not really; 33% people choose Most of the time; 7% people choose 100%, I

 

cannot eat unhealthy food; 8% people choose Nope. I eat whatever I feel like eating. These

 

two question in order to show those people may not too much care about the healthy when

 

they choose food. CHIPOTLE MEXICAN GILL?S SOCIETY RESPONSIBILITY 7 For the question of the Chipotle?s food, there are 77% people think the Chipotle are

 

doing a good job with serve fresh and high quality food also healthy Mexican food. 23%

 

people think they are not. That shows a lot of people think Chipotle is done well for their

 

food. On the other hand, that means Chipotle is pay attention to their food. According to the

 

LA Times, the article ?Chipotle hopes free burritos and new food-safety efforts will bring

 

back customers? said that because of E. coli, Chipotle?s sales was decline, the Chipotle try to

 

get back their customers by using a new food-safety procedure. Chipotle is trying to use a

 

new food safety program to protect their food. Therefore, the good restaurant is supposed to

 

ensure food safety, it also is part of their social responsibility. However, according to our

 

survey, the data shows there are 77% people think Chipotle served fresh and high quality

 

food, that is support the Chipotle is doing well on their food.

 

Does people know about the Chipotle?s social responsibility? For this question, we asked

 

people about the Chipotle?s ?Food with integrity", there were 23% people know about the

 

Chipotle?s ?Food with integrity" campaign, in which they use healthy and natural ingredients

 

from local farmers instead of buying their products from big factories. 77% people did not

 

know about any of the Chipotle?s ?Food with integrity? campaign. That is the most important

 

question of this survey, the data shows that there are many people did not know about the

 

Chipotle?s ?Food with integrity?. According to the Chipotle, ?Food with integrity ?is use

 

healthy and natural ingredients from local farmers instead of buying their products from big

 

factories. Therefore, Chipotle?s ?Food with integrity? is their main social responsibility.

 

According the article ?Going Green Puts Chipotle in the Black?, the author said that

 

?Chipotle Mexican Grill implements green business practices to create sustainable success.?

 

(Andrew J. Eric M.& Peggy M). Chipotle has been developed a new green business, the

 

?Food with integrity? is the most important program. this program it not just to ensure the

 

safety of food, it has a lot of social benefits (Chipotle). For example, they help the farmers, CHIPOTLE MEXICAN GILL?S SOCIETY RESPONSIBILITY 8 buying from local farmers instead of the factory. Second, they reduce fertilizer and

 

antibiotics, which is good for the environment.

 

For the last question, we asked their opinion of Chipotle donates a percentage of their

 

profits to good causes, there were 3 people strongly agree,16 people agree,40 people are

 

neutral, 1 people disagree. About them donates, according to the Chipotle, they supply

 

opportunities for ?K-12 schools, youth community groups, university groups, community

 

gardens and food and sustainable agriculture groups to have in-restaurant fundraisers where

 

50% of sales during the event go to the group? (Chipotle). That also is part of Chipotle?s

 

social responsibility, and they are doing on it, which is good for society.

 

In conclusion, this survey it is clear to know people?s opinion of Chipotle?s social

 

responsibility. Such as we can know about what is their eating habits, why they want to

 

choose Chipotle and how do they think about the Chipotle?s social responsibility. Although,

 

this is just a sample survey in San Diego State University. But overall, this is very helpful

 

information for us to research people?s views of Chipotle?s social responsibility. CHIPOTLE MEXICAN GILL?S SOCIETY RESPONSIBILITY 9 References

 

Chipotle. (n.d.). Chipotle ? Food with Integrity.

 

https://chipotle.com/food-with-integrity

 

Oikos-international. (n.d.). Chipotle Mexican Grill, Inc. (CMG).

 

http://oikos-international.org/tags/management/

 

Ragas, M. W., & Roberts, M. S. (2009). Communicating corporate social responsibility and

 

brand sincerity: A case study of Chipotle Mexican Grill's ?Food with integrity? program.?

 

International Journal of Strategic Communication, 3(4), 264-280.

 

Samantha M, Shan L &James R. (2016). Chipotle hopes free burritos and new food-safety

 

efforts will bring back customers

 

http://www.latimes.com/business/la-fi-chipotle-closed-20160208-story.html

 

J., Eric M.and Peggy M. (2014) Going Green Puts Chipotle in the Black

 

https://www.ama.org/publications/MarketingNews/Pages/Going-Green-Puts-Chipotle-in-the-Black.aspx Andrew

 


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I have the IMRD paper, i need someone to help me fix it, especially on discussion part. also some.zip

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