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need someone reliable to help me complete a report?I will attach the document about requirements?tips is negotiable as long as your answer is satisfied by me. This report is about Chinese Auto Market?there are three companies choosed?BMW, BENZ and AUDI. The products will be compared from those companies are 5 series?E class and A6 series. PLEASE read the attached documents carefully? it is really important. Using the font called calibri and font size 11.


Running head: Chinese auto market Summary of the Chinese Auto Market Your name Your institution Date of submission Chinese Auto Market 2 Introduction

 

The ever advancing technology and the increased environmental conservation awareness

 

has greatly revolutionized the automobile industry. There is an increasing pressure from the

 

environmental agencies requiring automakers to adopt fuel-efficient technology innovations and

 

clean sources of energy when designing and manufacturing their products. In addition the

 

decreasing oil reserves in most states has necessitated the need of producing vehicles with energy

 

star certifications. Most of these vehicles are designed with the latest technology making them

 

more luxurious, sleek and more appealing to potential car owners. Some of the mid-class

 

luxurious sedans include Audi A6, Benz E, BMW 5 series and Cadillac CT6. As a rapidly

 

developing country, China is one of the countries that forms the largest market share for the

 

luxurious cars produced by various companies such as General Motors, Toyota, BMW and Audi.

 

The following section provides a summary of luxury automobile market in China (Calabrese,

 

2016).

 

Summary of the Chinese Auto market.

 

China has been the largest auto market since 2009 when Chinese car buyers became more

 

value-oriented compared to buyers in other countries such as UK, Germany and U.S. The

 

automakers especially Audi, BMW and Mercedez- Benz sold a total of 21.1 million cars, which

 

was a 7.3% increase from the sales in 2014. However, the growth of the Chinese auto market had

 

was 16% and 10% in 2013 and 2014 respectively, which implies that the auto market for luxury

 

cars slightly deteriorated in 2015. The deceleration in the country?s market growth may be

 

attributed to economic recession and the changing attitudes as well as behavior towards the

 

purchase of luxury cars. A study conducted by McKinsey on 4,000 car owners indicated that Chinese Auto Market 3 unlike in the previous years when car ownership was perceived as a symbols of class and status,

 

Chinese car buyers have become less status-conscious when buying cars. The drop in the market

 

for luxury cars in 2015 may also be attributed to the move by most Chinese people to purchase

 

second-hand cars, rely on e-hailing services, lease cars and adoption of car sharing services

 

(Zhao & Lv, 2009).

 

The Chinese car market is mainly composed of luxury car models compared to other

 

countries in Europe and the United States. Although the market is the largest in the word, it has

 

been monopolized by few companies including Mercedes-Benz, Audi and BMW, which is

 

evident from the Beijing streets that are flooded with car models from these companies.

 

Consequently, the competition in the auto market is lower compared to other countries, which

 

increases the cost of the luxury cars. Another factor that may be elevating prices of the luxury

 

cars in the Chinese market are the policy factors and the unfavorable customs duties. For

 

instance China imposes a 17% VAT, 26% customs duty and 30% consumption tax on the

 

production, purchase and ownership of luxury cars. According BMW dealers in China, BMW

 

cars made in China are much expensive than those manufactured and sold in U.S markets

 

(Fetscherin & Sardy, 2008). Thus, overpricing of the cars is one of the key drivers of the

 

diminishing auto market in China.

 

Although the Chinese auto market deteriorated in 2015, the growth is likely to accelerate

 

in 2016 by at least 8% as indicated by a 7.7% growth during the first quarter of 2016. The

 

initiatives by the Chinese government to offer tax breaks and tax reliefs on smaller capacity

 

engine cars will revive the auto sales casing a further increase in the country?s auto market.

 

Although the Chinese auto market is almost monopolized by BMW, Audi and Mercedes-Benz, Chinese Auto Market 4 there are other brands from which car buyers can choose from depending on their budget. By

 

May 2016, Chinese market had over 130 brands of passenger vehicles, which is the largest brand

 

portfolio on any auto market around the world (Gao, 2002) Chinese Auto Market

 

References

 

Zhao, Z., & Lv, Z. (2009). Global supply chain and the Chinese auto industry.Chinese

 

Economy, 42(6), 27-44.

 

Gao, P. (2002). A tune-up for China's auto industry. The McKinsey Quarterly, 144-156.

 

Fetscherin, M., & Sardy, M. (2008). China shifts into gear in the global auto

 

market. Globalization of Chinese Enterprises, New York: Palgrave MacMillan, 181-193.

 

Calabrese, G. (Ed.). (2016). The greening of the automotive industry. Springer. 5

 


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need someone reliable to help me complete a report?I will attach the document about requirements?.zip

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