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Running head: CASE STUDY


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please answer the questions attached, please include references


Running head: CASE STUDY #5: PASSIVE/ACTIVE AIRPORT PUBLIC 1 a. Passive airport public relations definition

 

b. Active airport public relations definition

 

c. Explain how you, as an airport director, would enhance the relationship between

 

airport management and the surrounding community using passive airport public

 

relations.

 

d. Then explain how you would do this using active airport public relations.

 

e. Provide your opinion on which one you think would work best (be sure to include

 

any ethical/social issues involved). Reference

 

Aircraft Owners and Pilots Association. (n.d.). Public Relations Key to Your Airport's Success.

 

Retrieved from https://www.aopa.org/-/media/files/aopa/home/supporting-generalaviation/get-involved/airport-support-network/aopa-resources-for-you/120112asn-airportpr.pdf

 


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