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Research Report Grade:  250 points (25%) 
Running head: BUSINESS RESEARCH PROPOSAL REPORT IN SOUTH AFRICA Business Research Proposal Report in South Africa

 

Institution

 

Date 1 BUSINESS RESEARCH PROPOSAL REPORT IN SOUTH AFRICA 2 Problem Statement

 

After an analysis of the fashion and design industry, it would be critical to state that the

 

fashion and designs industry in South Africa requires some new and improved designs to suit the

 

demands of the ever increasing demand for the commodities. The fact that majority of South

 

Africans are Christians presents a virgin market that needs to be fully exploited for maximum

 

gains of the business. For the already existing business, new designs will also increase the sales

 

and boost the revenue which is the core business of the research proposal.

 

Country Overview

 

Ideally, the religious composition is 68% Christians. 2% are Muslims, 1.5% are Hindus,

 

and 28.5% ascribe to indigenous beliefs. With that religious composition, it would be prudent to

 

note that the business can design many clothes affiliated to the Christians to maximize on

 

benefits (Konrad, 2013). The official language spoken in South Africa is English. However, other

 

11 languages are widely used in South Africa they are Afrikaans, Ndebele, Sotho, Swazi, Tsonga,

 

Tswana, Venda Xhosa and Zulu in which the people are proud and use them frequently hence the

 

need to make the salespeople be accustomed to those languages. They also love foreign

 

languages (Gabrielsson et al., 2014). The values vary from one tribe to the other, but they smile

 

and greet each other in a happy way. It is the women that initiate the greetings. The people love

 

to attend social functions which are the main areas where the clothes are needed mostly the

 

informal attires for those functions.

 

Economically, the country is a major exporter of gold and platinum. Agriculture and

 

manufacturing sectors are also developed. There is a government headed by President Jacob

 

Zuma and has three branches legislature, executive, and the judiciary. The rule of law is upheld BUSINESS RESEARCH PROPOSAL REPORT IN SOUTH AFRICA 3 in South Africa. There are taxes paid by citizens to carry out developments while others are used

 

to pay public debts. There is a minimum capital required to start a business and takes more than

 

two months to secure a license. There are also tariffs imposed on imports by the government, and

 

the private sector suffers due to unclear tariffs for their goods. The financial sector is not yet

 

developed but undergoing reforms (Ponte et al., 2007).

 

Audience

 

The audience in the research proposal is the management of Smart Fit Designers Ltd so

 

as to come up with policies and plans to venture into the market that is available. Innovation is

 

essential to satisfy the needs of the customers and retain them. The investigation on South Africa

 

is critical for the implementation of the proposal.

 

Investigation Topics

 

The proposal is to investigate the nature of the markets in South Africa with emphasis on

 

the fashion and designs industry. The clothing markets that need to be exploited in South Africa

 

as well as the Cultural, Political, and economic orientation of the country. The existing markets

 

also need to be investigated to venture in the new markets as well as the capital required to start

 

and operate the business in that country.

 

Methods and Resources

 

The methods to be used for the investigation are interviews and surveys for the already

 

existing businesses in that country. There are also various resources that help in understanding

 

the nature of the country. They are: BUSINESS RESEARCH PROPOSAL REPORT IN SOUTH AFRICA 4 1. Gabrielsson, M., Gabrielsson, P., &Dimitratos, P. (2014).International entrepreneurial

 

culture and growth of international new ventures. Management International Review,

 

54(4), 445-471.

 

2. Konrad, E. D. (2013). Cultural entrepreneurship: the impact of social networking on

 

success. Creativity and Innovation Management, 22(3), 307-319.

 

3. Livermore, D. (2015). Leading with Cultural Intelligence: The Real Secret to

 

Success.AMACOMDiv American Mgmt Assn.

 

4. Genovese, Eugene D. The Political Economy of Slavery: Studies in the economy and

 

society of the slave of South. Wesleyan University Press, 2014.

 

5. Marais, Hein. South Africa: Limits to change: The political economy of transition.

 

Palgrave Macmillan, 2001.

 

6. Ponte, Stefano. "Greener than thou: The political economy of fish eco-labeling and its

 

local manifestations in South Africa." World Development36.1 (2008): 159-175.

 

7. Ponte, Stefano, Simon Roberts, and Lance Van Sittert. "?Black Economic Empowerment,'

 

business and the state in South Africa." Development and Change 38.5 (2007): 933-955.

 

8. Nordås, H. K. (2004). The global textile and clothing industry post the agreement on

 

textiles and clothing. The World, 7(1,000).

 

9. Gibbon, P. (2003). The African Growth and Opportunity Act and the global commodity

 

chain for clothing. World Development, 31(11), 1809-1827.

 

10. Bogatsu, M. (2002). ?Loxion Kulcha?: Fashioning Black Youth Culture in Post-Apartheid

 

South Africa. English studies in Africa, 45(2), 1-11.

 

Qualifications

 

The requirements to fulfill the needs of the market are: The minimum capital for the industry

 

Salespeople

 

Informal attire materials

 

License of operation

 

Work Schedule BUSINESS RESEARCH PROPOSAL REPORT IN SOUTH AFRICA

 

Dates

 

30th June-30th July

 

1st July-Aug 31st

 

1st Sept-30th Sept

 

October Work to be undertaken

 

Issuing of surveys

 

Conducting interviews

 

Analysis of the results

 

Recommendations Compiling No of people required

 

10

 

5

 

2

 

2 Call to Action

 

1. The employees who will be posted to South Africa should be taught one official

 

language apart from English. That is because South Africans love their native

 

languages hence the ease of interaction.

 

2. The employees should be trained and inspired by appreciating diversity. They should

 

be able to recognize that country and its values venture well on the market.

 

3. The regulations regarding the labor markets should also be investigated for

 

compliance. 5

 


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