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Research Report Grade: 250 points (25%)
Running head: BUSINESS RESEARCH PROPOSAL REPORT IN SOUTH AFRICA Business Research Proposal Report in South Africa
Date 1 BUSINESS RESEARCH PROPOSAL REPORT IN SOUTH AFRICA 2 Problem Statement
After an analysis of the fashion and design industry, it would be critical to state that the
fashion and designs industry in South Africa requires some new and improved designs to suit the
demands of the ever increasing demand for the commodities. The fact that majority of South
Africans are Christians presents a virgin market that needs to be fully exploited for maximum
gains of the business. For the already existing business, new designs will also increase the sales
and boost the revenue which is the core business of the research proposal.
Ideally, the religious composition is 68% Christians. 2% are Muslims, 1.5% are Hindus,
and 28.5% ascribe to indigenous beliefs. With that religious composition, it would be prudent to
note that the business can design many clothes affiliated to the Christians to maximize on
benefits (Konrad, 2013). The official language spoken in South Africa is English. However, other
11 languages are widely used in South Africa they are Afrikaans, Ndebele, Sotho, Swazi, Tsonga,
Tswana, Venda Xhosa and Zulu in which the people are proud and use them frequently hence the
need to make the salespeople be accustomed to those languages. They also love foreign
languages (Gabrielsson et al., 2014). The values vary from one tribe to the other, but they smile
and greet each other in a happy way. It is the women that initiate the greetings. The people love
to attend social functions which are the main areas where the clothes are needed mostly the
informal attires for those functions.
Economically, the country is a major exporter of gold and platinum. Agriculture and
manufacturing sectors are also developed. There is a government headed by President Jacob
Zuma and has three branches legislature, executive, and the judiciary. The rule of law is upheld BUSINESS RESEARCH PROPOSAL REPORT IN SOUTH AFRICA 3 in South Africa. There are taxes paid by citizens to carry out developments while others are used
to pay public debts. There is a minimum capital required to start a business and takes more than
two months to secure a license. There are also tariffs imposed on imports by the government, and
the private sector suffers due to unclear tariffs for their goods. The financial sector is not yet
developed but undergoing reforms (Ponte et al., 2007).
The audience in the research proposal is the management of Smart Fit Designers Ltd so
as to come up with policies and plans to venture into the market that is available. Innovation is
essential to satisfy the needs of the customers and retain them. The investigation on South Africa
is critical for the implementation of the proposal.
The proposal is to investigate the nature of the markets in South Africa with emphasis on
the fashion and designs industry. The clothing markets that need to be exploited in South Africa
as well as the Cultural, Political, and economic orientation of the country. The existing markets
also need to be investigated to venture in the new markets as well as the capital required to start
and operate the business in that country.
Methods and Resources
The methods to be used for the investigation are interviews and surveys for the already
existing businesses in that country. There are also various resources that help in understanding
the nature of the country. They are: BUSINESS RESEARCH PROPOSAL REPORT IN SOUTH AFRICA 4 1. Gabrielsson, M., Gabrielsson, P., &Dimitratos, P. (2014).International entrepreneurial
culture and growth of international new ventures. Management International Review,
2. Konrad, E. D. (2013). Cultural entrepreneurship: the impact of social networking on
success. Creativity and Innovation Management, 22(3), 307-319.
3. Livermore, D. (2015). Leading with Cultural Intelligence: The Real Secret to
Success.AMACOMDiv American Mgmt Assn.
4. Genovese, Eugene D. The Political Economy of Slavery: Studies in the economy and
society of the slave of South. Wesleyan University Press, 2014.
5. Marais, Hein. South Africa: Limits to change: The political economy of transition.
Palgrave Macmillan, 2001.
6. Ponte, Stefano. "Greener than thou: The political economy of fish eco-labeling and its
local manifestations in South Africa." World Development36.1 (2008): 159-175.
7. Ponte, Stefano, Simon Roberts, and Lance Van Sittert. "?Black Economic Empowerment,'
business and the state in South Africa." Development and Change 38.5 (2007): 933-955.
8. Nordås, H. K. (2004). The global textile and clothing industry post the agreement on
textiles and clothing. The World, 7(1,000).
9. Gibbon, P. (2003). The African Growth and Opportunity Act and the global commodity
chain for clothing. World Development, 31(11), 1809-1827.
10. Bogatsu, M. (2002). ?Loxion Kulcha?: Fashioning Black Youth Culture in Post-Apartheid
South Africa. English studies in Africa, 45(2), 1-11.
The requirements to fulfill the needs of the market are: The minimum capital for the industry
Informal attire materials
License of operation
Work Schedule BUSINESS RESEARCH PROPOSAL REPORT IN SOUTH AFRICA
30th June-30th July
1st July-Aug 31st
1st Sept-30th Sept
October Work to be undertaken
Issuing of surveys
Analysis of the results
Recommendations Compiling No of people required
2 Call to Action
1. The employees who will be posted to South Africa should be taught one official
language apart from English. That is because South Africans love their native
languages hence the ease of interaction.
2. The employees should be trained and inspired by appreciating diversity. They should
be able to recognize that country and its values venture well on the market.
3. The regulations regarding the labor markets should also be investigated for
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